Speak The Unspoken

Speak The Unspoken

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Speak The Unspoken episodes

  • 004: Strategy is about making choices (Part 4 of 5)

    There’s a lot of factors that come into play when climbing a mountain… Where you’re going, what you’re bringing, and our topic for the day, the smart choices and trade-offs you make along the way. This is strategy.

    In this episode, we break down ministry strategy and how exactly it’s different from goals, tactics, and objectives. We talk through leaning into God as you plan out strategic moves and give examples of brands like Tesla, Chick-fil-A, Manchester United, and the country of Iceland, doing strategy well.

    *Our Favourite Quote: *

    “We are always going to be faced with limits and I think strategy is about making choices that maximise the limits that we have.”

    Links & Resources:

    Chick-fil-a is the biggest competition to McDonald's: https://www.restaurantbusinessonline.com/financing/chick-fil-not-burger-king-or-wendys-mcdonalds-biggest-competitor
    Chick-fil-a also makes 4.4 million dollars in each store, they aren’t open on Sunday;: https://www.businessinsider.com/why-chick-fil-a-is-so-successful-2017-8
    Starbuck Experience Book: https://www.goodreads.com/book/show/150619.The_Starbucks_Experience
    Iceland’s soccer culture: https://www.si.com/soccer/2018/06/01/iceland-world-cup-soccer-nation-story-culture-heimir-hallgrimsson
    Good Strategy, Bad Strategy Book: https://www.goodreads.com/book/show/11721966-good-strategy-bad-strategy
    Netflix getting Laughed out the Blockbuster office: https://variety.com/2013/biz/news/epic-fail-how-blockbuster-could-have-owned-netflix-1200823443/
    Disney streaming announcement: https://www.theverge.com/2019/4/11/18306809/disney-plus-streaming-service-price-launch-date-first-look-shows-movies-marvel-star-wars

    55 min
  • 003: Carving out unique space in the audience’s mind (Part 3 of 5)

    If we’re all building the Kingdom how do we set ourselves apart? We’re going very deep into brand position in Part 3 of our Brand Foundation series. We put big brands up against each other like, Taco Bell vs. Chipotle, Coke vs. Pepsi, Gillette vs. Dollar Shave Club, and see how their positioning sets their seemingly similar products far away from one another.

    Listen all the way through to capture tools on discovering the unique space of your ministry or organization.

    *Our Favourite Quote: *

    “One of the easiest story structures to remember is talking about the world that is vs. the world that could be and positioning your brand in the middle of that, almost as the problem solver.”

    Links & Resources:

    Our misguided hatred of pigeons - https://www.audubon.org/news/the-origins-our-misguided-hatred-pigeons
    Pepsi is Okay Commercial - http://www.nfl.com/videos/nfl-super-bowl-commercials/0ap3000001015713/Pepsi-is-OK-Okay-for-Cardi-B-Steve-Carell-and-Lil-Jon
    IDEO empathy maps: https://www.ideo.com/blog/build-your-creative-confidence-empathy-maps
    Donald Miller Book - https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers-ebook/dp/B06XFJ2JGR
    Dove tagline & their evolution into lifestyle-
    https://www.mapleholistics.com/blog/dove-company-history-and-review-real-beauty-real-soap/

    41 min
  • 002: Change culture by living out “how’s” (Part 2 of 5)

    Bold decisions are necessary to grow a ministry. But are you willing to stand behind all your yes’s and all your no’s? The secret behind them is simple—articulating your brand how’s.

    In Part 2 of the Brand Foundation series, we break down the power of brand “how’s” and how they guide your culture, hiring, and overall success as a company. We’ll also be using brands like Southwest Airlines to understand how it makes a difference in real-time.

    Our Favourite Quote:

    “As people of faith, we have the opportunity to have God flow through us. When you discern that well and get a how…. When people live their values super faithfully, that’s what changes the world.”

    Links & Resources

    Southwest Airline Values & Why - http://investors.southwest.com/our-company/purpose-vision-values-and-mission
    Southwest Airline Profitability - https://www.airport-technology.com/features/worlds-biggest-airlines-2018/ / https://onemileatatime.com/how-did-us-airlines-do-in-the-first-quarter-of-2019/
    GC How’s - https://glasscanvas.io/who-we-are

    36 min
  • 001: Every brand starts with a clear “why” (Part 1 of 5)

    Is your ministry living out its “why"? Not the mission or goal, but the rallying call that gets every one of your team members out of bed in the morning.

    In our first episode, we unpack the power of a clear and concise why statement in Part 1 of the Brand Foundation Series. We discuss the freedom of saying no, the experience of a brand promise, and the weight of a brand story using real-life application from organizations like Disney, Charity Water, and IKEA.

    *Our Favourite Quote: *

    “(We) use Jeff Bezos’ line, ‘Your brand is what other people say about you when you’re not in the room’. But I think particularly for ministries, there is also the, ‘how is the Lord actively working within your organization?’”

    Links & Resources:

    Simon Sinek Book - https://www.goodreads.com/book/show/7108725-start-with-why
    JFK and the Janitor: https://www.beqom.com/blog/jfk-and-the-janitor
    Disney's Magical Garbage System - https://www.waste360.com/waste-reduction/look-walt-disney-world-s-underground-trash-tubes
    Charity Water Brand Story Video: https://www.youtube.com/watch?v=UE9UvT5ujyg

    44 min

About Speak The Unspoken

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Speak the Unspoken is a conversation between Church leaders about what it means to reach people with the gospel in a post-Christendom age. In a time where people are looking to the world, themselves,…