Esther Perel observed that only in the last one or two decades is it common for business to use therapy words like "vulnerability", "authenticity", and "trust". Smart marketers nurture relationships. Content is key. And not everything is a conversation or a two-way street - don't be obsessed with the conversation. Podcasting is a passive medium, for example, a one-way street. Create fans; don't poach leads. Book a consultation at emilybinder.com/call.

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