Speak Up! Effective Communication

Speak Up! Effective Communication

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Speak Up! Effective Communication episodes

  • The Case for Employee Emails [E047]

    Thank You To Our Partners, The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound

    Watch Full Video Episode

    Email-Seriously!

    In many business conversations the first correspondence is often by email and it is NOT going away anytime soon.

    While YES email in general has MANY problems there are still professionals who are more responsive to emails than texts or phone calls.

    We’ll be talking about email in terms of impressions, practicality, and interactions.

    I’ll lay a few ideas out and then we’ll discuss some best practices for team ownership so email correspondence doesn’t result in dropped balls.

    Today’s WOTD is: Eloquent

    We’ll define our word - after we hear a word from our sponsors who make this show possible!

    adjective: marked by forceful and fluent expression, an eloquent preacher: vividly or movingly expressive or revealing, an eloquent monument

    On Making an Impression:

    In the aftermarket - and countless other small businesses - it is very common to see email interaction with people using public domain email addresses.  This can be the casual:  .gmail.com / .icloud.com / .yahoo.com  | The older… @aol.com / @hotmail.com / @netscape.com.

    Or - what I will simply call “serious” emails - those that use their own custom domain names.

    While we ALL use some casual and older email suffix - I want to raise a few points to help you consider moving yourself or your organization to owning, maintaining, or providing your own email domain.

    There is just no denying the casual nature of the suffix, and it feels like an afterthought in business settings if you’re still relying on .gmail…

    Sending an email with a link from your shop?  Best if it is not from [email protected].

    If you’re networking, applying for a job, or running a transaction - a more “serious” email suffix does appear more professional, stands out, and builds trust.

    Is it a game changer?  Not always - but like any other feature of a business, it is a factor in how you are being perceived.

    Communication goes far beyond the words we use - and absolutely involves our outward appearances - even our digital appearance.  With most every inbox - before every subject -is the address the email is from.

    On the older suffixes, it’s commonly joked about, but there are strong assumptions that if you have an AOL email address today in 2025 - you most likely no long care that “you’ve got mail” and you probably won’t check it either.  Is it fair?  No maybe not - but I can speak from experience on this.  If you are working with a client using older emails like AOL - and you must email them - I’m a big fan of calling to let those individuals know to check their email… in most cases. If you’re offended by this and you use an AOL email - go ahead and send an email to [email protected] and… be sure to leave me your number!   

    In all seriousness - if we are engaging via email - it is almost always for a transaction or in some form of a professional capacity and less likely for personal correspondence…

    Which leads me to a best practice I’ve encouraged for nearly a decade.

    Create standardized company emails for EVERY employee.

    I came across a shop doing this just this morning. It is RARE to see this.

    EVERY employee in the shop that had a user in the system they all had an email address from the organization.

    Advisors and Techs!

    I’ve seen many shops that have communication specialists who are given a business email - but almost always the service specialists are using a generic email - often with some inappropriate names…

    Follow me on this.

    This goes well beyond appearance -staff that have a need to correspond with a vendor or partner are best to be doing so with an email that proves their employment.

    Why?

    Think about it.

    If you have individuals with their own emails functioning as established employees - do your vendors know when they are no longer employees? 

    Businesses that provide employees with emails have 100% control over that email being disabled if the employee is no longer with the business.

    In our ever increasingly technological field- this has ramifications on a wide variety of partnerships, tool access, and security credentials. 

    The sheer volume of applications and software platforms that you may need to manage logins with can be managed much easier if you know automatically - the email that they were granted access with.

    Which leads me to practicality:

    When I am working with people - they typically have to administrate users in some form.

    It is rare that a file is on hand with the proper contact records for an employee. 

    In a recent example - there were some decent human resource records - and the owner used those to start logins.  When the email verification (a necessary security measure today) went out - it was revealed that many of the people on the list no longer had access to the personal emails they had once upon a time provided to the organization.

    In all businesses - there is a need to communicate things to entire teams.

    While group texts can suffice - larger organizations cannot send mass texts out to employees.

    They can however email employees to addresses that the organization provides.  This is more secure - and more structured to go along with expectations.

    Working in software - all my team members are expected to receive and respond to emails, and high volumes of professional correspondence are done through that channel. 

    Professional emails can get cluttered - but the clutter is manageable.

    Personal emails are almost always cluttered - and important things can get buried far easier.

    The last thing I want you to consider is how our team manages inbound emails that are to a generic email.  I.e. [email protected].

    I was recently at a shop that had an old computer still plugged in and running so they could still access the email on that computer. 

    I probed - and learned that the email application “Thunderbird” was logged in with the shop email - but no one knew the password or could access the password.  The shop had been sold and was under new ownership - and the owner didn’t remember the password either.

    I genuinely didn’t have a solution for them - but knew that they will soon be getting a new email.

    The thing is- I’ve struggled with this too.  In the late 90s through the 00’s - I was still doing a terrible job with emails.  It was a total afterthought - and it seemed like the passwords were always getting changed.  You know the feeling.  You get a phone call and someone says something like “I emailed you two weeks ago and never got a response.”

    This is no longer an option today - as people are all giddy over AI phone assistants that will answer questions after hours… missing an email was a moment that mattered.

    The problem at the root of these scenarios is that a bunch of people are owning one email.  You have heard it said - if everyone owns it, no one owns it?  Well this creates a real mess.

    The best practice out of this is simple.

    #1 - Create emails for all of your team members in your own domain.

    #2 - Create a workspace - i.e. google

    #3 - Create a group email - group emails are different than a user - for example - we have “[email protected] - I see that email as well as many of our team members - 

    #4 - Make a standard policy for responses.  I.e. For us a [email protected] email gets replied to by Chan - and he makes the reply to the sender and the group - so all members of the group know it’s been handled.  (or he’ll email the group and say he’s got it - and reach out directly to the individual)

    There are other ways to accomplish this - i.e. .icloud from Apple has simple domain custimizability- but I wouldn’t know about that due to my eagerness to avoid throwing money at apple.  Google isn’t much better -but it’s the devil I know!

    For myself - I purchased my domain from “Iwantmyname” - and chose to use that domain with Google Workspace.  The domain I use cost $20 a year.

    The users in workspace cost $14 per month.  (going up soon…)

    It’s NOT serious money.

    For an organization - it’s a small cost - and ought to be recognized as a cost of doing business.

    - The workspace also comes with work calendars - internal chat - and a variety of other applications to keep your team in touch with each other and the people who you do business with.

    Something to add? Something you’re curious about?  Something you’d like to talk about?  - email me here:  [email protected].

    We appreciate hearing from you on anything that helps - or suggestions on topics you’d like to hear us discuss on the show that will help you on YOUR communication journey!

    We appreciate hearing from you on anything that helps, or suggestions on topics you’d like to hear us discuss on the show that will help you on YOUR communication journey!

    Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound:

    The Institute at WeAreTheInstitute.com.  "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace.

    AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.com

    AutoLeap at AutoLeap.com. Are you tired of juggling multiple tools to manage your auto repair shop? Say hello to the streamlined efficiency of AutoLeap, the #1 all-in-one Auto Repair Shop Management Software!

    Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings.

    In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound.

    Contact Information

    • Email Craig O'Neill: [email protected]
    • Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters

    The Aftermarket Radio Network: https://aftermarketradionetwork.com/

    Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

    Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

    Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

    The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

    The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach

    27 min
  • Pros and Cons of Greeting Clients at the Vehicle [E046]

    Thank You To Our Partners, The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound

    Watch Full Video Episode

    The idea for this episode came from an inquiry originating with one of my colleagues.

    They had read an AI description of how a check-in process would work within a software platform, and he rightly reached out to me to check to see if the AI response was accurate.

    It was not accurate - it was pure fiction.

    It was worth probing why this was important, and this colleague was getting questions from shops more regularly about the ability to do a “walk out” or Curbside check-in or initial inspection when greeting customers at their vehicle.

    If this is something you or your team have been considering - I’m going to encourage you to hear me out, and I’m going to leave you with some important questions you can use to discuss if this is a good idea for your shop… or perhaps, determine it isn’t.

    Today’s WOTD is:

    Stringent

    adjective

    • Strict, precise, and exacting.

    “The process has some very stringent requirements.”

    I’m going to refer to any form of vehicle side check-in process as “curb-side” check-in for this conversation - but the idea for this form of greeting the customer at their vehicle comes in many permutations, few of them involve an actual curb.

    Many businesses feature some form of drive-up or drive-thru service.  Restaurants being one of them, but in our conversation, I’ll focus on vehicle-centric businesses, which I feel are common, and show us plenty about what works and what doesn’t.

    1.) Dealerships

    2.) Car Washes

    3.) Airport Car Rental Returns

    (No, I am not going to mention quick oil change lanes … not because it isn’t potentially relevant… but because I have never used a quick lube… really!)

    Most of the time I find myself having a conversation about curb-side checkins, one of my clients at Autoflow will have had a dealership experience of their own.  (There are many reasons independent shop owners visit our dealership friends… but the majority of the time it’s when they are confronted with a vehicle recall.)  It was a positive experience for them, and quite… nice!

    The dealer process begins with pulling into a large, bright, clean, well lit multilane drive up queue.  

    It can be impressive.  I’ve recently participated in one of these, and will explain more on my experience later.

    Why is this so common, and why is it so impressive?

    Think about the dealership service model.  (Which by the way - is expanding, as sales become more challenging, look for dealers to compete more aggressively for service work in today's market)

    Dealers thrive with a longstanding reputation of being the best place to bring a vehicle for training, tooling, and quality parts.

    You have a new vehicle that needs service, you take it to the source (for you, the place you bought it.)

    Your entry into the facility is as simple as pulling up to an automated door. 

    You enter, and it almost feels like your vehicle is on something of an assembly line.

    The vehicle is scanned, and you are greeted. The advisor has a tablet in hand - they confirm a few things, and then they usher you into a gorgeous waiting area, where you are quite sure you can survive in comfort, with enough food and drink to last several days.

    Next is the car washes:

    My son has managed a local car-wash, and this is one of the types that offers memberships, and has a relatively complicated screen based check in system if you don’t have a membership.

    Frequently, the staff are greeting customers and helping them through the screen prompts, and of course, at the tunnel you have the task of guiding people into the wash safely… boy do we hear stories about THAT!

    Lastly, I’ll mention Airport Car Rental Returns.

    Traveling a great deal in my present role, I’ve become quite familiar with the car rental scene, and in particular, returning the rentals.  It’s one of the only parts of the process that is almost always completely smooth.  Staff guide you to a spot, greet you, and ask how things went.  As you collect your things, they scan the car back, they remind you not to take the key, and they confirm you are all set, and point you to the terminal at the airport.

    OK - I’ve described three very different scenes.

    Now let me ask you a question.

    Which of those three scenes do you think will most consistently generate the best conversations?  The dealer lane?  The Car Wash?  Or the Car Rental Return?

    Let me tell you from my experience… it’s the Car Rental Return!!!

    Before you disagree with me or say “Well Craig… that’s a CHECK OUT, not a CHECK IN…”

    That..

    Is part of my reason for building into this topic this way, and starting with that question.

    Conversation is not important to all customers, but for me, it is an absolutely critical part of building rapport, getting to know the client, and making sure they feel great about coming back again.

    Let me ask another question:  What are most interactions like in the dealer lane?

    For me, they are always rushed.  When you are in a place that feels like an assembly line, the last thing people like me want to do… is hold it up.  Maybe that’s me.  And my wife. We walk FASTER when we are in a crosswalk and traffic is waiting.  That’s our personality, (We both tend to be people pleasers who avoid conflict)  But the truth is this - I do NOT want to make people upset by doing something wrong in a system I am not familiar with. 

    In the dealer pull in - I feel rushed. 

    But that is somewhat beside the point.

    In this environment, what is our dear dealer advisor focused on?

    The device in their hand and the prompts on the screen.

    Any attempt on my part to engage in conversation is stop-start.

    Next Question then:  What are you hoping to improve by greeting people on the vehicle side?

    Seriously.  Another question. 

    Is it for improving your process, or is it for improving the guest experience?

    Is your guest experience improved by you being present at their vehicle, tablet in hand?

    Consider those a moment - but let's consider the Car Wash next.

    My family shop enjoyed having a car wash two doors down the street.

    They had people out there with a stack of cash for change, and a bar of soap to write on the window the level of wash you selected.  They were great.

    Today, tablets dominate the scene, and the interface from the new car-wash chain (which also bought up the car wash near our family shop) is a complicated one, which frequently entices you to join as a member.  

    My son working as a manager became very aware that the car wash prompts on the screen were too complicated, and he consistently became a lead salesman for the memberships because he learned to engage clients warmly and help them.  He skillfully greets people in an affirming way - and succinctly guides them to any deals that benefited them, and by being affable earned tips regularly..  But he is something of an anomaly, as the checkin flow of a car-wash is designed for efficiency and moving as many cars through as tight as possible. 

    It’s a convenience business - not very conversational - and rarely relational.  

    So here - Tablets and Screens actually DO seem to slow the customers down - and WOW it gets frustrating when you have more people behind you.  

    A question:  Is it safe for staff to be around a vehicle being operated by clients? 

    When you are on foot around vehicles operated by members of the general public - my friends… you MUST be on guard. 

    My sincere and strong advice if you are considering greeting people at their vehicles - train your team on a plethora of best practices to stay safe and verify vehicles are in park, off, or whatever.  The general public is prone to grave error in operating vehicles when they are in an unfamiliar setting and doubly so if they feel anxious due to perceived pressures.

    The stories of mishaps from the car-wash have been entertaining some days, but severely worrisome on others.

    Let's tie this in with some observations that curb the effectiveness of curbside check-ins.

    Most shops are not trained for relational interactions. And curbside check-in has a digital context that puts the focus on the vehicle, not the person.  THIS HAPPENS AT THE COUNTER TOO!!  Put a tablet in someone's hands, though, and it becomes more transactional, and screen prompts are often too stringent.  If a client starts talking about symptoms, and the advisor is still on a prompt where they are looking to enter something like mileage, they are not listening, and most likely missing key details or requiring our customer to repeat themselves when they properly recognize our compromised attention.

    The primary reason most shops are attracted to the curb-side is to reduce steps. 

    Since advisors are often asked to get proper vehicle plates and VINS- they need to be at the car anyway, so this combines tasks.  Implemented poorly, this feels like a quantity focus - not quality focus.  

    3.)  Environments are not always favorable to this.  Remember, it is impressive in dealerships because of the place itself, not so much the process.

    Most independent shops have not the budget or the land area to create large pull in bays that are have no lifts, and no productive capabilities.  Thus you are typically outdoors if you are doing curb side - which half the year in Michigan is too cold, and the other half is hot and humid.  Either extreme will leave you eager to carry your conversation in a more controlled environment.

    Those are a lot of cons.

    What about the pros?

    My opinion is just that - my opinion.  But I caution making major investments or changes aimed at the curbside without clearly identifying what your purpose is behind it.

    I’ve tried many times in my career, way before technology ever offered purported solutions, to achieve a check-in process that was more personal and undocked from the counter.  All my efforts resulted in more double entries, slower detail gathering, and less fluid conversations.

    In conclusion, I want you to think about the Car Rental Return - and why I’ve seen more genuinely warm conversations (in short time frames) there.

    1.)  The transactional stuff is done already.

    2.)  Natural curiosity generates questions

    They never even mind when I walk around the car documenting the condition for MY protection.

    I usually feel really good walking away from the car…

    Unless it’s to a shuttle bus that is needed to get me to the terminal..  Oh man, do I like the airports that have the rental facilities attached!

    Something to add? Something you’re curious about?  Something you’d like to talk about?  - email me here:  [email protected].  I’d love to hear if your shop has been successful with curb-side check-ins (or checkouts!) And tell me if you call it curb-side or something else, for that matter!

    We appreciate hearing from you on anything that helps, or suggestions on topics you’d like to hear us discuss on the show that will help you on YOUR communication journey!

    Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound:

    The Institute at WeAreTheInstitute.com.  "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace.

    AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.com

    AutoLeap at AutoLeap.com. Are you tired of juggling multiple tools to manage your auto repair shop? Say hello to the streamlined efficiency of AutoLeap, the #1 all-in-one Auto Repair Shop Management Software!

    Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings.

    In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound.

    Contact Information

    • Email Craig O'Neill: [email protected]
    • Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters

    The Aftermarket Radio Network: https://aftermarketradionetwork.com/

    Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

    Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

    Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

    The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

    The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach

    36 min
  • Did You Hear what JD Power's Press Release says about Communication? Reviewing the 2025 ASI [E045]

    Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound

    Watch Full Video Episode

    In Our Episode today we’re diving into the ASI - The annual report from JD Power that measures client satisfaction amongst major brands in the non-dealer auto repair world - which we affectionately call the “Aftermarket”

    Today’s Word of the Day is:

    Extrapolation

    Noun

    noun: extrapolation; plural noun: extrapolations

    • the action of estimating or concluding something by assuming that existing trends will continue or a current method will remain applicable.

    In this episode our host, Craig O’Neill invites you to take a close look at JD Powers Aftermarket Service Index (ASI).

    There are some unique takeaways regarding communication “shortfalls” and they play well into the narratives we have been discussing in for several years.

    If you think surveys have nothing to offer you - listen up and you’ll see why Craig values these annual findings!

    Link to the the 2025 JD Power ASI Press Release:  https://www.jdpower.com/business/press-releases/2025-us-aftermarket-service-index-asi-study

    Link to the 2025 JD Power CSI Press Release:

    https://www.jdpower.com/business/press-releases/2025-us-customer-service-index-csi-study

    Link to the 2023 JD Power CSI Press Release:

    https://www.jdpower.com/business/press-releases/2023-us-customer-service-index-csi-study

    Let's go into the Press Release now - from April 29th.

    The key findings cited in the 2025 study:

    Finding 1.

    “Aftermarket Service Providers lag when it comes to use of technology:”

     Craig reacts to JD Powers findings regarding the technology disparity between the aftermarket and the dealer segments.

    Finding 2.

    “Customer prefer text message updates - but are more likely to receive phone calls:”

    Craig shares his perspective on the significance behind the measurable satisfaction point difference between phone calls and texts as the means for receiving updates.

    Key Note - The article cites that this applies “When they (the client) indicate texts are preferred.”

    Listeners are invited to compare this note on the 2025 ASI to the 2023 CSI (linked above)

    Finding 3.

    “Photo and video multi-point inspection (MPI) results being used more frequently:”

    Craig highlights this positive news - but emphasises a significant caveat with regards to the quality and content of MPI (a.k.a. DVI’s)

    Listeners are invited to compare this note on teh 2025 ASI to the 2024 ASI:

    2024 - MPI -  < 23% receive any videos or pictures

    2025 - MPI - < STILL “Less likely” than to provide images.

    Finding 4.

    “Less common amenities have greatest effect on satisfaction:”

    Less Common Amenities have greatest effect on satisfaction

    Chargers in the lobby!

    Craig highlights how JD Power has consistently been indicating that clients who can charge their devices easily have higher satisfaction rates.

    RANKINGS:

    Factors for the ASI:   Ease of scheduling/getting vehicle in for service; fairness of charges; service advisor courtesy; service advisor performance; service facility; time to complete service; and quality of work.

    The opinions expressed in this podcast are that of the host.

    All citations and direct quotes from JD Power are done with permission.

    Listeners are highly encouraged to subscribe to receive emails from JD Power and conduct their own reviews of these important surveys to draw meaningful conclusions with a goal of improving client satisfaction in our industry.

    Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound:

    The Institute at WeAreTheInstitute.com.  "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace.

    AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.com

    AutoLeap at AutoLeap.com. Are you tired of juggling multiple tools to manage your auto repair shop? Say hello to the streamlined efficiency of AutoLeap, the #1 all-in-one Auto Repair Shop Management Software!

    Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings.

    In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound.

    Contact Information

    • Email Craig O'Neill: [email protected]
    • Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters

    The Aftermarket Radio Network: https://aftermarketradionetwork.com/

    Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

    Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

    Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

    The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

    The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach

    35 min
  • On Memorial Day with Brandon Crusha USMC (RET) [E44]

    Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound

    Watch Full Video Episode

    In this episode of Speak Up - our host Craig O’Neill welcomes his friend and colleague, Brandon Crusha to talk about what Memorial day means to him.

    Brandon served in the United States Marine Corp and was deployed multiple times to Iraq.

    He invites our listeners to enjoy their day - and reflect on the gift that was given to them by those who paid the ultimate price.

    Brandon specifically referenced a film in this episode called - The Gift. 

    Linked here:  https://www.amazon.com/gp/video/detail/B0DPGVH9GB/ref=atv_dp_share_cu_r

    The Gift is a documentary about Corporal Jason L. Dunham - who on April 14, 2004 threw himself on a live grenade to protect his fellow Marines.

    It is well worth your time.

    Brandon personally knew and served with many of the individuals in that film, whom he joined in the same regiment just after those events.

    This conversation between Craig and Brandon intentionally invites listeners to ‘enjoy’ a deeper and more meaningful perspective of memorial day thanks to our connection with Brandon.

    We also discuss what you might consider saying to a soldier or Marine on Memorial day - or, perhaps - how it is OK to say nothing at all and simply feel gratitude for the gift of freedom that has been paid at the ultimate price.

    Today’s WOTD is 

    Freedom

    Noun

    1. the absence of necessity, coercion, or constraint in choice or action
    2. the quality of being frank, open, or outspoken

    Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound:

    The Institute at WeAreTheInstitute.com.  "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace.

    AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.com

    AutoLeap at AutoLeap.com. Are you tired of juggling multiple tools to manage your auto repair shop? Say hello to the streamlined efficiency of AutoLeap, the #1 all-in-one Auto Repair Shop Management Software!

    Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings.

    In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound.

    Contact Information

    • Email Craig O'Neill: [email protected]
    • Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters

    The Aftermarket Radio Network: https://aftermarketradionetwork.com/

    Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

    Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

    Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

    The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

    The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach

    16 min
  • Earn Your CSP (Certified Speaking Professional) With Jimmy Lea [E043]

    Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound

    Watch Full Video Episode

    In our Episode Today:

    Our host Craig O’Neill welcomes friend and newly minted Certified Speaking Professional - Jimmy Lea to talk about his journey!

    The NSA Certified Speaking Professional (CSP) designation is a notable achievement that involves many phases of approval.  This is a hard earned achievement, which to our knowledge, has never been attained by an individual within the aftermarket before now!

    You can check out the details of the process here:  https://nsaspeaker.org/wp-content/uploads/2024/09/Guide_How-to-Earn-the-CSP_Class-of-2025.Final_.pdf

    Jimmy is a well known and respected speaker in our industry and he has been a lifelong communication enthusiast.  Since Craig and Jimmy have been friends for many years, and you’ll hear in this episode some reflection of the impressions Craig has had of Jimmy in his early days and many thoughtful questions regarding the process of earning and value of a speaking credential.

    While our topic focuses a great deal on the CSP process - you’ll begin to see how a focus on a skill looks for a true professional and learn some valuable insights into the ‘why’ behind any certification.

    Topics include:

    • Documenting your journey
    • Gaining endorsements
    • The value of capturing recordings
    • Video submissions Do’s/Dont’s
    • Mentoring
    • Accepting Failure and Feedback
    • How those with a designate safeguard the integrity of the designation
    • Re-application and success!

    The conclusion of this episode will give our listeners some food-for-thought on the value of credentialing in our industry, which has a tenuous relationship with the topic.  Do you need a certification to be a speaker?  Not at all.  However, certifications DO tell an audience (as they do with a visitor of a repair facility) something about the people they are meeting with.  

    The Word of the Day:

    Effusive

    adjective 

    Expressing feelings of gratitude, pleasure, or approval in an unrestrained or heartfelt manner.

    Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound:

    The Institute at WeAreTheInstitute.com.  "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace.

    AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.com

    AutoLeap at AutoLeap.com. Are you tired of juggling multiple tools to manage your auto repair shop? Say hello to the streamlined efficiency of AutoLeap, the #1 all-in-one Auto Repair Shop Management Software!

    Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings.

    In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound.

    Contact Information

    • Email Craig O'Neill: [email protected]
    • Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters

    The Aftermarket Radio Network: https://aftermarketradionetwork.com/

    Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

    Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

    Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

    The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

    The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach

    48 min
  • Being a Barnabas! with Evangela Brumfield [E042]

    Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound

    Watch Full Video Episode

    In our Episode Today:

    Listeners will recall the Pilot Talk (Episode 34) with Austin Brumfield - and this time our host Craig O’Neill welcomes Austin’s amazing wife, Evangela, to the podcast!

    Evangela is a pilot, an Airframe and Powerplant Mechanic, and a missionary.

    As mentioned with Austin, the Brumfields are joining Arctic Barnabas Ministry’s (ABM) which will take them and their aviation skills to the remote regions of Alaska.  ABM aims to support and encourage those who serve in Alaska, so they don’t decide to leave! 

    Since do leave after confronting hardship and the remote nature of Alaska- it becomes unlikely for people who cannot leave their remote communities to develop trust with any future newcomers.

    The Word of the Day:

    Barnabas:

    Proper Noun  

    Meaning:  "son of encouragement”

    In the conversation listeners will enjoy hearing Evangela share and reflect on a number of topics including:

    • Her passion for the mechanics of aircraft - and the importance of the A&P license
    • What it is like communicating with your Certified Flight Instructor (CFI) - when you are married to your CFI
    • How speaking through the radio in a solo flight instills a sense of confidence
    • What it’s like to speak in front of churches to raise support
    • Why raising support for living in Alaska is nearly twice as hard as other missions
    • Compelling details about the challenges of remote living and isolation felt by people in the remote regions of Alaska
    • Airplanes as a bridge for communication
    • Also airplanes in general.  We do talk a bit about airplanes… 

    Those who know Craig, know that when he entered college out of high-school - he wanted to become a missionary pilot himself.  Meeting the Brumfields later in life when he took up flight lessons in 2021 cultivated a new friendship and a new means to fuel that passion by supporting the Brumfields and welcoming them to share their story.

    At Speak Up - we believe stories adjacent to our industry prove to illustrate solutions for our day-to-day situations.  A key takeaway from Evangela is for us to remember to be proactive about being a Barnabas in your part of the world! 

    Don’t just wait to be called!

    And be prepared to go this distance necessary to support those who need support!

    We hope you’ll follow the Brumfield’s journey - details below!

    For more information on Arctic Barnabas Ministry - Check out their site:  here

    You can follow Austin and Evangela on Facebook, where they post their updates and newsletters by clicking here

    Evangela shared a  wonderful Youtube video that was produced recently regarding missions in Alaska. ABM serves some of the individuals in the video so it's a great way to visualize the people, places, and need for ABM in Alaska. You can watch it by clicking here.

    Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound:

    The Institute at WeAreTheInstitute.com.  "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace.

    AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.com

    AutoLeap at AutoLeap.com. Are you tired of juggling multiple tools to manage your auto repair shop? Say hello to the streamlined efficiency of AutoLeap, the #1 all-in-one Auto Repair Shop Management Software!

    Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings.

    In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound.

    Contact Information

    • Email Craig O'Neill: [email protected]
    • Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters

    The Aftermarket Radio Network: https://aftermarketradionetwork.com/

    Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

    Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

    Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

    The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

    The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/

    43 min
  • Just Call Your Clients! With Hunt Demarest [E041]

    Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound

    Watch Full Video Episode

    In our episode today, we welcome guest Hunt Demarest, CPA ABV.

    Hunt is the host of Business by the Numbers and, as our host Craig O’Neill will tell you… Hunt uses words really well for a numbers man!

    This episode came to be after Craig found himself on a walk and listening to one of Hunts recent episodes, Episode 163 - Where are my customers?  It’s a great episode on getting to the root of what the numbers are actually telling you - and guess what - it involves actually picking up the phone and talking to people!

    Hunt’s episode played right after Craig had listened to an episode on a health/wellness program which spoke on a similar topic… going straight to the source of information!

    Often times we can get caught up in the minutia of details and analysis.

    If we are not careful - it can lead to assumptions and wrong conclusions.

    As Hunt says, “Numbers do not lie, but they do not tell the whole story.”

    Getting the whole story inevitably involves communication - and it isn’t always comfortable for people to pick up a phone to get it.

    While the takeaway for today’s episode is in the title, it expands as you listen to Hunt and Craig explore a range of topics from talking to clients, employees, and even family.

    Today’s WOTD is Gumption

    noun

    • the ability to make intelligent decisions especially in everyday matters

    Learn more about Hunt Demarest here: 

    https://paarmelis.com/business-by-the-numbers/

    Look for his book here:  https://a.co/d/hAf0cDF

    Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound:

    The Institute at WeAreTheInstitute.com.  "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace.

    AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.com

    AutoLeap at AutoLeap.com. Are you tired of juggling multiple tools to manage your auto repair shop? Say hello to the streamlined efficiency of AutoLeap, the #1 all-in-one Auto Repair Shop Management Software!

    Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings.

    In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound.

    Contact Information

    • Email Craig O'Neill: [email protected]
    • Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters

    The Aftermarket Radio Network: https://aftermarketradionetwork.com/

    Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

    Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

    Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

    The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

    The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach

    39 min
  • "Desmarting" or Device Discipline with Jeremy Glassco [E040]

    Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound

    Watch Full Video Episode

    In our episode today, our host Craig O’Neill welcomes founding sponsor and friend, Jeremy Glassco to discuss the potential merits and the root of the desire to step away from devices and “de-smart” with regards to phones.

    Our loyal listeners will remember Jeremy from Communicating With Questions: Jeremy and the Jungle [E006].

    In this conversation Jeremy makes a perfect sounding board for Craig to bounce ideas off of - as he verbalizes some of his own feelings about the ‘Frenetic’ pace of interruptions today.

    We ask:  Is the answer something so dramatic as to retreat from a smart phone entirely?

    One such option out there is a light phone - https://www.thelightphone.com/

    Topics Discussed:  

    • FOMO - The fear of missing out
    • ….and when FOMO isn’t a bad thing if it saves lives!
    • App apologetics and greater control over communication preferences
    • Disciplined development
    • Disciplined usage

    At the crux of the topic is the dilemma that more efficient communication- which is one goal of technology - usually leads to more opportunities to communicate - which means our social energy is being drained all the time.  What happens when our well runs dry?

    Most importantly - Jeremy and Craig explore what is at the root of the desire to “desmart?”

    Listeners will enjoy hearing take-aways and suggestions to restore balance and minimize distractions with the end goal of being more present - more focused - and simply better for the people we are meeting with.

    Today’s Word of the Day:

    Retention: noun

    • the continued possession, use, or control of something.

    Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound:

    The Institute at WeAreTheInstitute.com.  "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace.

    AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.com

    AutoLeap at AutoLeap.com. Are you tired of juggling multiple tools to manage your auto repair shop? Say hello to the streamlined efficiency of AutoLeap, the #1 all-in-one Auto Repair Shop Management Software!

    Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings.

    In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound.

    Contact Information

    • Email Craig O'Neill: [email protected]
    • Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters

    The Aftermarket Radio Network: https://aftermarketradionetwork.com/

    Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

    Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

    Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

    The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

    The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach

    50 min
  • Device Discipline: The War Against Notifications [E039]

    Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound

    Watch Full Video Episode

    Todays Show Post -  Our notes today will be in a different format, written by our host.

    Welcome to another episode of Speak Up - Effective communication.

    Your place for focusing on elevating our communication skills in the auto repair industry - I’m your host Craig O’Neill….

    I want you to ask yourself a question today - each time you receive a notification on one of your devices:

    Do I need this?

    Do I need to do something about this RIGHT NOW?

    This has been my question for any number of the alerts that pop onto my screens on a daily basis. - - As I’ve been at war with distractions in my life.  Loyal listeners have become familiar with my growing concern on the topic and I feel that I’ve begun to find some more balance slowly as of late and will share whats working for me.

    Of note - I’ve been reading a book titled, “Stolen Focus - Why you can’t pay attention and how to think deeply again” by Johann Hari.

    This read was a referral from Carm Capriotto - and it’s worth your attention.

    In our episode today, I have some thoughts on the topic of notifications - and hope to get you thinking differently on what YOU are allowing devices to compromise YOUR focus!

    Our Word of the Day:

    Frenetic: fre·net·ic

    adjective

    • fast and energetic in a rather wild and uncontrolled way.

    Listen to this excerpt from the book, Stolen Focus - the author, Johann Hari, writes about a conversation with a friend who was getting notifications for things he didn’t want… and I’ll quote:

    “... All this frenetic digital interruption is “pulling our attention away from our thoughts,” and I think we’re almost in this constant stimulus-driven, stimulus bound environment, moving from one distraction to the next.”  If you don’t remove yourself from that, it will "suppress whatever train of thought you had.” 

    That is a quote from Stolen Focus - Why you can’t pay attention and how to think deeply again.”

    The consequences of distractions are real - not just from tasks - but from our creative thoughts and even healthy mindwandering.

    Hari mentions in his book that “a distraction such as looking at an image from a friend pulls the average person away for up to 20 mins!  Not just one! 

    And if you look around, you’ll recognize that the distractions are EVERYwhere - and we now have this habitual tendency to scan for them, in our own pockets, and on our own wrists! 

    Look around you now - how many people do you see distracted by devices?

    Before you blame yourself or feel bad about this - let me state - our technological world has been engineered this way in a deliberate attempt to get more engagement from us. 

    I will say - while I, like all modern humans, struggle with distractions, I have come to develop a few VERY simple and reasonable disciplines regarding notifications.

    I feel sometimes a little old-fashioned on this… but as I discussed recently in episode 35 with Darren Mclea, I feel like I came of age with technology enough to appreciate a slower pace of information than what has been engineered around us now.

    Here we go.  My thoughts for LESS distractions - and being MORE present (be it with your own thoughts - or for the people you are with)

    1.)  Silence your device - I don’t care what tech eco-system you favor - noisy notifications are not just a distraction for you - they are distracting for others.  

    2.)  Don’t keep your devices in your pocket at home or work.  

    3.)  Disable notifications from all non-essential applications - (or uninstall all non essential applications)

    4.)  No social media notifications.  This doesn’t mean no social media (but more on that another time).  You can check it as you want when you want.  

    5.)  Silence that group chat thread…   you know the one.  Texting and group texting… really does function like social media.  Check at intervals.

    6.)   Smart Watches.  Don’t.  This is my opinion but it’s a strong one.  I think one of three things when I see you look at a smart watch while in conversation: 1.)  You have no time for this.  2.)  You have something more important to do.  Or 3.)  This interaction is causing a blood pressure spike.

    7.)  Organize your emails - filter or unsubscribe from ALL non essential emails.

    8.)  Email Away Messages are OK!  (There are conflicting schools of thought on this.)

    9.)  Set Expectations for availability with colleagues and loved ones.

    10.)  Replace the activity with something else - just turning off things on one device will often lead elsewhere.

    Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound:

    The Institute at WeAreTheInstitute.com.  "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace.

    AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.com

    AutoLeap at AutoLeap.com. Are you tired of juggling multiple tools to manage your auto repair shop? Say hello to the streamlined efficiency of AutoLeap, the #1 all-in-one Auto Repair Shop Management Software!

    Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings.

    In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound.

    Contact Information

    • Email Craig O'Neill: [email protected]
    • Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters

    The Aftermarket Radio Network: https://aftermarketradionetwork.com/

    Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

    Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

    Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

    The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

    The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/

    32 min
  • Proving Everyone Wrong - Drew Van Der Weide Speaks Up! [E038]

    Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound

    Watch Full Video Episode

    One of the greatest joys for our team at ARN and this show is to welcome listeners of “Speak Up” to join us and SPEAK UP as a guest along with our host, Craig O’Neill!

    Today’s guest is Drew Van Der Wiede.

    A Service Manager from Mahomet Car Connection in Mahomet, IL - Drew recently attended VISION 2025 for his 3rd time!

    Drew was also one of the brave attendees who took the stage in the course titled:  SPEAK UP - Effective Communication!  (Fun Fact - The course title, inspired in co-operation with Chris Cloutier, pre-dated this podcast!)

    Working through his nerves, Drew gave his first ever speech to a room of 80 people. His speech stood out because he shared a story about personal triumph over adversity after being told by doctors, due to a condition, that his left arm would never be useful.  Yet, Drew functioned for years as a heavy-repair specialist prior to his current role as a Service manager.

    In this episode Drew describes what it was like at VISION this year, and how his participation on stage in the Speak Up course set the stage for his time at VISION. 

    As a first time speaker - we get to hear about his perspective of the audience - things he wished he remembered to say - and here in our conversation we created an opportunity to share a point from his speech which made his title even more memorable, as it punctuates the primary mission for this show; improving the image of our industry by becoming better communicators.

    Todays Word of the Day:

    gumption: noun

    • shrewd or spirited initiative and resourcefulness.
    • "Drew had the gumption to fund his own trip to VISION!"

    Book Recommendation mentioned in this episode:

    Millers Bolt by Thomas Stirr

    Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound:

    The Institute at WeAreTheInstitute.com.  "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace.

    AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.com

    AutoLeap at AutoLeap.com. Are you tired of juggling multiple tools to manage your auto repair shop? Say hello to the streamlined efficiency of AutoLeap, the #1 all-in-one Auto Repair Shop Management Software!

    Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings.

    In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound.

    Contact Information

    • Email Craig O'Neill: [email protected]
    • Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters

    The Aftermarket Radio Network: https://aftermarketradionetwork.com/

    Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

    Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

    Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

    The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

    The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/

    36 min

About Speak Up! Effective Communication

From the publisher's feed

A perfect compliment for an individual and for small businesses is to be a better communicator. Craig O'Neill exemplifies influence and leadership in helping people find their fullest potential as…