🎙️ Beliefs I’ve Had to Clean Up (So My Business Could Grow)

Podcast: Speak Your Truth and Look Good Doing It Host: Camila – Brand Photographer + Videographer

🔑 Episode Summary

In this episode, I’m being very direct about the belief systems I’ve had to clean up about myself, my work, and the people I serve. Strategy is simple—but the beliefs you carry determine how you show up, how much you’re willing to give, and how you allow people to pay you.

I talk about how careless language reveals your belief system, how it impacts your results, and how holding subtle judgments about your audience quietly sabotages conversion and connection.

This is a call-in to service providers, leaders, and anyone doing mission-led work: your belief system permeates everything, and if you don’t address it, no strategy will stick.

📌 You’ll hear me talk about:

• Why cleaning up your belief system matters more than any visibility strategy
• The impact of calling your audience “broke,” “not ready,” or “lazy” (even jokingly)
• The sneaky belief: “I’m putting people in harm’s way by making them visible”
• Outgrowing the idea: “My community doesn't have money to invest”
• Releasing the belief that white people are unsafe and learning to lean into shared humanity
• Fears around being white-passing and photographing women of color — and building trust through devotion and learning
• Breaking out of the “hardworking Latina but underpaid” trope and reclaiming generosity without self-sacrifice
• Why entrepreneurship rewards devotion, care, and love more than performance
• How your beliefs impact how willing you are to be seen, charge, and lead

💬 Quotes from this episode:

“If your belief system sucks, your results are going to suck.”

“There are people with strong opinions on the internet who don’t even have strong results. I speak from lived experience.”

“If you think your clients are stupid or broke, that energy will show in your work—no matter how beautiful your branding is.”

“Whatever you do, do it with love. People can feel when you care.”

🔗 Resources & Links

• 🗓️ Book a Discovery Call
• 🎓 Free Training – How to Become Brand Shoot Ready

🔑 Episode Summary

In this episode, I share some of the big aha moments I’ve been having in life and business. These are the behind-the-scenes reflections that don’t always make it to Instagram, but they shape how I grow, how I show up, and how I build my brand.

From realizing how survival mode was keeping me stuck, to redefining what success actually means to me, to cleaning up belief systems that were capping my income — this is the raw, honest side of entrepreneurship.

I also share what it’s been like to go back to Utah after moving to Arizona, the contrast I felt, and how those reflections showed me just how far I’ve come.

📌 You’ll hear me talk about:

• Why survival mode stunts growth and keeps you from seeing opportunities
• My definition of success now (slow mornings, calendar spaciousness, inspiring environments, and freedom to travel)
• How moving back and forth between Arizona and Utah gave me perspective on my growth
• Why belief systems can’t be bypassed — no strategy works if your mindset is off
• The role visibility and thought leadership play in creating demand
• Why urgency, scarcity, and stress aren’t real (unless you’re dysregulated)
• The power of being emotionally available with yourself and your clients
• How embodiment is about integrity — saying yes when you mean yes, and no when you mean no

💬 Quotes from this episode:

“If your belief system sucks, your results are going to suck.”

“Strategy is maybe 20%. Energetics and belief systems are 80%.”

“Being emotionally unavailable is going to cap your income.”

“Embodiment is integrity. Your yeses are yeses and your nos are nos.”

🔗 Resources & Links

• 🗓️ Book a Discovery Call
• 🎓 Free Training – How to Become Brand Shoot Ready

🔑 Episode Summary

In this episode, I’m joined by my clients Dr. Keiko and Dr. Sera, the founders of Kinfolk Optimal Living. Kinfolk is a vitalistic chiropractic studio in Old Town Scottsdale that helps people regulate the tone of their nerve system and return to balance through gentle, tonal chiropractic adjustments.

We talk about their work, their perspective on vitalism, and also what it was like to go through my brand shoot process. They share what they appreciated most about the experience — from how I helped them feel safe in front of the camera, to the way I translated their values into visuals, to how the shoot captured the spirit of their practice.

📌 You’ll hear us talk about:

• Why branding is the spirit of your business and not just a logo or colors
• What Dr. Keiko and Dr. Sera valued most about my process — from creating safety, to capturing their essence, to making them feel at home during the shoot
• The unique method of tonal adjustments and how they restore harmony in the body
• Why words matter — shifting from “nervous system” to nerve system
• How urgency, hustle, and fight-or-flight living create missed opportunities
• Why entrepreneurship and creativity flourish when you’re grounded in your body
• How sensory input (space, music, touch, smell) impacts both healing and branding

💬 Quotes from this episode:

“Branding is the personality of your business. It’s the spirit of your business.”

“It’s not what’s wrong with you. It’s what’s right within you.”

“Your body is the best instrument for decision-making — it’s your compass.”

🔗 Connect with Kinfolk

• 🌿 Check Out Kinfolk's Project: Kinfolk Optimal Living
• 📸 Instagram: @kinfolkoptimalliving

🔗 Resources & Links

• 🗓️ Book a Discovery Call
• 🎓 Free Training – How to Become Brand Shoot Ready

🔑 Episode Summary

Funnels, ads, SEO, or referrals might get people in the door—but what makes people choose you is your brand. In this episode, I break down why branding and visibility will always take you further than any funnel.

I share the things I see entrepreneurs normalize in their businesses that are actually not normal, and how elevating your brand presence changes everything—from how much you charge, to the clients you attract, to the rooms you get invited into.

This is about being visible, showing the depth of your work, and letting your leadership be seen. Because once you do, your business can’t help but grow.

📌 You’ll hear me talk about:

• Why feast and famine cycles are not normal—and what branding can do to break them
• Why making $80K after 5 years in business is not the standard you have to accept
• How working with misaligned clients makes success feel empty, and how visibility brings in aligned ones
• Why censoring yourself online kills your brand, and how full expression attracts more opportunities
• Why branding creates consistency and magnetism that no funnel can replicate
• How being bold, blunt, or polarizing in your content strengthens your leadership
• Why accurate representation and aligned visuals are non-negotiables in my own brand

💬 Quotes from this episode:

“Funnels bring people into your world. Branding is what makes them choose you.”

“Sometimes you don’t need to try harder. You just need to shift the way you’re showing up.”

“Your brand is what allows you to grow with aligned people, instead of shrinking your business because it doesn’t feel good.”

🔗 Resources & Links

• 🗓️ Book a Discovery Call
• 🎓 Free Training – How to Become Brand Shoot Ready

🔑 Episode Summary

Funnels, ads, SEO, or referrals might get people in the door—but what makes people choose you is your brand. In this episode, I break down why branding and visibility will always take you further than any funnel.

I share the things I see entrepreneurs normalize in their businesses that are actually not normal, and how elevating your brand presence changes everything—from how much you charge, to the clients you attract, to the rooms you get invited into.

This is about being visible, showing the depth of your work, and letting your leadership be seen. Because once you do, your business can’t help but grow.

📌 You’ll hear me talk about:

• Why feast and famine cycles are not normal—and what branding can do to break them
• Why making $80K after 5th years in business is not the standard you should accept
• How working with misaligned clients makes success feel empty, and how visibility brings in aligned ones
• Why censoring yourself online kills your brand, and how full expression attracts more opportunities
• Why branding creates consistency and magnetism that no funnel can replicate
• How being bold, blunt, or polarizing in your content strengthens your leadership
• Why accurate representation and aligned visuals are non-negotiables in my own brand

💬 Quotes from this episode:

“Funnels bring people into your world. Branding is what makes them choose you.”

“Sometimes you don’t need to try harder. You just need to shift the way you’re showing up.”

“Your brand is what allows you to grow with aligned people, instead of shrinking your business because it doesn’t feel good.”

🔗 Resources & Links

• 🗓️ Book a Discovery Call
• 🎓 Free Training – How to Become Brand Shoot Ready

🔑 Episode Summary

In this episode, I’m opening up about the $44,000 I’ve invested in myself and my business since launching my brand. I walk you through what I spent money on, why I did it, and how every scary investment ended up shaping the business I run today.

From branding and websites, to mindset work, nervous system coaching, marketing education, and leadership masterminds—this is the real behind-the-scenes of what it’s taken for me to sustain a six-figure creative business.

I share the truth of what it felt like to swipe my card with trembling hands, what I learned about making money back from investments, and why mentorship has been one of the most important foundations in my journey.

📌 You’ll hear me talk about:

• The very first $3,000 I invested when I hadn’t made a dollar in my business yet
• Why mentorship has been non-negotiable in sustaining success
• How branding, marketing, and mindset investments completely changed my business trajectory
• What I learned about simplicity in my offers and raising my prices
• The nervous system tools that keep me grounded as I grow
• Why I believe your visuals are directly tied to your reputation and leadership

🔗 Resources & Links

• 🗓️ Book a Discovery Call
• 🎓 Free Training – How to Become Brand Shoot Ready

🔑 Episode Summary

In this episode, I sit down with therapist and business owner Courtney Kramer to talk about what it’s really like to lead with your story in a professional field.

Courtney shares how showing her own experiences—not just her credentials—has helped clients connect with her faster and more deeply. We talk about the pressure in the therapy world to “look” and “sound” a certain way, and why she decided to build a practice that reflects who she is instead of following the industry mold.

She also talks about inspiring other therapists to show up differently, why visuals matter when you want to communicate the depth of your work, and how showing up online has to be on your terms to feel sustainable.

📌 This episode is for you if:

• You’re in a credentialed or traditional industry but want to do things differently
• You’ve been hiding behind your role or credentials and want to share more of your story
• You want to inspire others in your field to bring more of themselves into their work
• You need visuals that reflect both your expertise and your personality
• You’re figuring out how to be visible in a way that feels natural and aligned

💬 Quotes from this episode:

“I’ve stopped hiding behind just my credentials. My experiences are part of why I’m good at what I do.”

“There’s a mold in this industry and I just don’t fit in it.”

“If it doesn’t feel aligned, I’m not doing it.”

👤 Connect with Courtney Kramer

• Instagram: @renaissancehealing_
• Desing work by: https://www.instagram.com/stellarmadecreative/

🔗 Resources & Links

• 🗓️ Book a Discovery Call
• 🎓 Free Training – How to Become Brand Shoot Ready

🔑 Episode Summary

In this episode, we have Deanna Kane, a personal trainer and founder of Metamorphosis Fitness in Scottsdale. Deanna's been my personal trainer and a person whom I've admired—how she is so in her being and has stayed true to what makes sense to her business. It's what makes her an outlier.

Deanna and I also connected recently because we did an updated brand shoot where we got to show more of her thought leadership and the spiritual side of her brand—beyond just showing up and lifting heavy weights.

You can view our full project here: 👉 View the Metamorphosis Project

📌 This episode is for you if:

• You want to own a new version of yourself in business but still feel tied to an older identity
• You want to lean into feminine self-trust even if it opposes what your business mentors say
• You’ve felt like you were “too quiet” or “too introverted” to show up boldly
• You’re craving visuals that show your heart, your leadership, and your growth—not just your title
• You’re figuring out how to share your story and vision without oversharing or performing
• You’ve been the “go-to” for your clients—but you're ready to be known for who you are, not just what you do
• You’ve evolved, but your brand hasn’t caught up—and you're ready to align the outside with the inside

💬 Quotes from this episode:

“There’s this soft leadership I’ve been growing into. I don’t have to yell. I just have to be.”

“The shoot made me own that this is who I am now. I’m not apologizing for it.”

“It was never just about lifting—it’s always been spiritual for me.”

👤 Connect with Deanna Kane

• Instagram: @deannakane_fitness

🔗 Resources & Links:

• 🗓️ Book a Discovery Call
• 🎓 Free Training – How to Become Brand Shoot Ready

🔑 Episode Summary

This episode is for the women who want to build brands that feel like them. I sat down with somatic life and business coach Eunice Kimian to talk about beauty, belonging, being perceived, and how we relate to ourselves and our work.

This is about more than how things look—it’s about how they feel in your body. We talked about how your lived experience impacts how you lead, how you create, and how you show up visually.

And we explored how a photoshoot—done with presence and intention—can help you step into a more confident identity, shift your self-perception, and even help you make bolder business decisions because of how differently you start to see yourself.

💭 We talk about:

• Branding through the lens of lived experience and nervous system awareness
• How beauty and branding are emotional for women of color
• Why some of us hold back visibility—not because we’re hiding, but because we don’t feel safe
• The quiet, steady power of subtle branding
• Letting people feel you without having to over explain yourself
• Shifting from performance to embodiment in your brand presence
• How a brand shoot can create new reference points for how you make decisions in your business

💬 A few quotes from this episode:

“I’m not trying to perform polish—I want to feel safe in how I’m showing up.”

“Sometimes you’re not hiding because you’re scared. Sometimes you’re just paying attention to your nervous system.”

“Doing a photoshoot let me see a version of myself I hadn’t met yet—and now I make decisions from her.”

👤 Connect with Eunice

• Website: eunicekimian.com
• Instagram: @eunicekimian

🔗 Resources & Links:

• 🗓️ Book a Discovery Call
• 🎓 Free Training – How to Become Brand Shoot Ready

🔑 Episode Summary

This episode is for the multi-passionate folks who feel like there's no way one brand could ever capture all of who they are. You’ve probably said, “I don’t want to be boxed in,” or “I don’t want to niche down.” I get it. This isn’t about stuffing yourself into a label. It’s about anchoring into the deeper vision you’re here to lead with—so you can actually feel more free.

In this solo, I walk you through why you’re already more predictable than you think, how authenticity gives you flexibility in your offers, and what happens when you stop performing and start leading with your actual self.

💭 In this episode, I talk about:

• Why marketers (and even ChatGPT) already know you’re predictable
• How leading with a vision gives you more room to evolve than leading with a job title
• The truth: you’re not “too much”—you just haven’t branded around your authenticity yet
• How the Industry Outlier shoot helps you align your visuals with your deeper message
• Why people don’t just buy services—they buy your point of view, your leadership, your energy
• How to create visuals that reflect the realest parts of you, not just the polished ones
• Why being “woo-woo,” intuitive, or emotional is your edge—and it’s what people are paying for
• Why visuals rooted in authenticity convert better than safe, tidy, digestible content

💬 Quotes to Remember

“You’re already working in patterns. Branding doesn’t box you in—it just helps you lead with the part of you that already makes sense.”

“Your job is just to be so you. That’s the power people are paying for.”

“This isn’t about niching by occupation—it’s about leading with your mission, and letting your offers evolve from there.”

🔗 Links & Resources:

• 🗓️ Book a Discovery Call
• 📥 Free Download – How to Use Your Images Guide