Speakeasy Authority Marketing

Speakeasy Authority Marketing

By Richard JacobsBusinessMarketing
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Speakeasy Authority Marketing episodes

  • Episode 149 – Why Physical Contact With Potentials Is So Powerful?

    In today's episode you'll learn why physical contact with potential clients is so powerful and how this has helped SpeakeasyMarketingInc grow it's business and how you can make use of physical contact to grow your practice. I've also shared some interesting statistics about the effectiveness of physical mail. Listen to the audio below to find out all the details.

    https://media.blubrry.com/speakeasymarketinginc/p/content.blubrry.com/speakeasymarketinginc/Episode_149-Why_Physical_Contact_With_Potentials_Is_So_Powerful.mp3

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    10 min
  • Episode 148 – Nice Touches That Get You Reviews, Prestige And More

    In this episode you'll learn how you as attorneys can earn more respect, prestige and positive online reviews by simply following a few simple rules. Listen to the short audio below to find out the nice touches that get you reviews and prestige.

    https://media.blubrry.com/speakeasymarketinginc/p/content.blubrry.com/speakeasymarketinginc/Episode_148-Nice_Touches_That_Get_You_Reviews_Prestige_And_More.mp3

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    6 min
  • Episode 147 – Should You Follow Up With Potential Clients And How?

    This episode is full of tips & tricks on how to follow-up your potential clients. Listen to the audio below or download it and start following up your potentials the better way.

    https://media.blubrry.com/speakeasymarketinginc/p/content.blubrry.com/speakeasymarketinginc/Episode_147-Should_You_Follow_Up_With_Potential_Clients_And_How.mp3

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    9 min
  • Episode 146 – Adding An Additional Law Firm Location – 5 Reasons Why!

    In this episode I've shared top 5 reasons why you should add up-to 5 locations for your law firm site. Also how adding an additional location adds to your likelihood of getting more clients. Listen to the short audio below to find out.

    https://media.blubrry.com/speakeasymarketinginc/p/content.blubrry.com/speakeasymarketinginc/Episode_146-Adding_An_Additional_Law_Firm_Location-5_Reasons_Why.mp3

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    8 min
  • Episode 145 – This Lawyer Had His Bar Association Help His Website's SEO

    In today's episode I've shared what are back-links and why they are important for your website to rank in Google. I've also shared how my client got the bar association's link and how you can do the same. Listen to the audio below to find out.

    https://media.blubrry.com/speakeasymarketinginc/p/content.blubrry.com/speakeasymarketinginc/Episode_145-This_Lawyer_Had_His_Bar_Association_Help_His_Website_s_SEO.mp3

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    6 min
  • Episode 144 – The Three Levels Of Content Creation And Website Growth.

    What kind of content should I put up on my website? How often should I update it? Should I blog? What should I write about? A lot of potential attorney clients ask me these questions, I've answered them all in this audio below. Listen to it or download for answers and strategies.

    https://media.blubrry.com/speakeasymarketinginc/p/content.blubrry.com/speakeasymarketinginc/Episode_144-The_Three_Levels_Of_Content_Creation_And_Website_Growth.mp3

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    6 min
  • Episode 143 – An Important Google Search Pertaining To Your Online Image

    In today's episode you'll learn how to flesh out your Google knowledge graph. How to use AVVO rating & Yelp reviews to enhance your online presence and credibility. And you'll also learn how Google knowledge graph can be optimized for better results. Listen to the audio below or download it.

    https://media.blubrry.com/speakeasymarketinginc/p/content.blubrry.com/speakeasymarketinginc/Episode_143-An_Important_Google_Search_Pertaining_To_Your_Online_Image.mp3

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    5 min
  • Episode 142 – Using Jargon To Confuse Prospects Including You.

    I've warned you before and I am warning you again about these cold call marketing vultures who would use jargon and hyped up terms to confuse you. Listen to the audio below to find out how to deal with them.

    https://media.blubrry.com/speakeasymarketinginc/p/content.blubrry.com/speakeasymarketinginc/Episode_142-Using_Jargon_To_Confuse_Prospects_Including_You.mp3

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    3 min
  • Episode 141 – Should You Tell Potential Clients All Your Legal Knowledge?

    Should I share the legal information on my website? Won't people just learn and go do it themselves? Why would they hire me? I've answered all these questions in today's podcast. Go ahead clear your head, listen to the audio below or download it.

    https://media.blubrry.com/speakeasymarketinginc/p/content.blubrry.com/speakeasymarketinginc/Episode_141-Should_You_Tell_Potential_Clients_All_Your_Legal_Knowledge.mp3

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    4 min
  • Episode 140 – How To Grow Your Law Firm – Super Checklist!

    "Super Checklist" covers almost all the ideas and strategies that we use to grow our client's law firms at SpeakeasyMarketingInc. We have turned it into a PDF and it's available for your review. Simply email your request to [email protected] and we'll send you the PDF.

    https://media.blubrry.com/speakeasymarketinginc/p/content.blubrry.com/speakeasymarketinginc/Episode_140-How_To_Grow_Your_Law_Firm-Super_Checklist.mp3

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    Hello, this is Richard Jacobs with Speakeasy Marketing. Recently, I sat down and took a few hours and wrote down everything I could think of using all my experience of working with hundreds of law firms and years in the business to think of everything I could think of possibly that a law firm and an attorney can do to grow their business, I covered subjects such as Yelp, Google, SEO, media, publicity, getting reviews, I mean just tons and tons of stuff from the technical to the positioning and the soft type activities you could do, like building up your expertise, your perceived status and that kind of thing. So it's done. I have a PDF checklist; I think it has about 170 items on it. It's quite extensive. And again, it covers every area I can think of so far I wanted to be adding to it. But what I wanted to do was make it available to you. And here is how I think you can use it; here is how we are going to use it.

    So with our clients, when one of them is doing well but wants to do better, or we need to improve their results, we're going to refer to this checklist and say, "What are we doing for them, what else could we be doing, and add that in or talk to the client about that and see what else we could offer". Again, this could be adding live chat to a website, starting a Google Pay Per Click campaign, or a Yahoo or a Bing one. It could be bolstering their Yelp or AVVO profile. It could be using scripts to talk to incoming clients in a better way and to get them to convert better. It could be funny way to offer payment plans to people that don't have money to pay your fees upfront and relieve the pressure of people with not enough money or competitors that lowball retainer fees, so it covers all these areas. That's how we're going to use it internally with our clients. And for you, in your firm, in your business, you may be doing a lot of things right. You may not know where to start, you may just want one more thing that you might not have thought of that'll give you an edge, and I think this checklist is really going to help you. So go ahead and download it at the end of this podcast and use it, look it over in this next week. It may be overwhelming at first, that's okay, but print it out and keep it with you. It's something that you can refer to over and over as things progress and as you're changing, growing your firm and you'll get different ideas from it. And I'll be glad to hear what ideas it brings to your mind and what things you're doing and how you've used it. And you can email me those at [email protected], or call 888-225-8594. And if you need help, implementing some or many of these items in your practice to grow it, call or email me as well and we'll get it going for you. Thank you.

    https://media.blubrry.com/speakeasymarketinginc/p/content.blubrry.com/speakeasymarketinginc/Episode_140-How_To_Grow_Your_Law_Firm-Super_Checklist.mp3

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    4 min

About Speakeasy Authority Marketing

From the publisher's feed

Being a great attorney doesn't mean you'll retain quality clients or build a successful, respected law practice. In fact, if you don't have a significant online presence, positive reviews, and a powerful website, you're going to lose out to young, aggressive, web-savvy attorneys with a third of your experience. Richard Jacobs of Speakeasy Authority Marketing offers the unvarnished truth about how to market your solo or small law firm to become the pre-eminent firm in your metro and practice areas.