There are two sides to every conversation, there must be. So, be strategic and listen. Forget the sales tactics, show your interest by understanding the needs of the person across from you. Eric sits down with Media Maven Public Relations founder, host and blogger, Christina Nicholson - to get to the bottom of what it takes to sincerely reach people. To some degree It will involve a personal and genuine connection, face to face communicating, and at times a filter-free mindset. Eric and Christina also talk new business game plans and how to turn fear into excitement, when speaking to a crowd!