Everyone talks about going after big media features—but what if the opportunities with the smallest reach are actually the ones that convert?
In this behind-the-scenes episode, I’m breaking down how a “low-reach” media feature turned into a client referral in just 11 days, and why I said yes to the opportunity even when the numbers didn’t look impressive on paper.
You’ll hear:
Leverage opportunities with “low reach” to make sales
How I booked a media feature that led to a client referral
Opportunities that convert into sales in 11 days
Whether to say yes to opportunities beyond the potential reach
If you’re a speaker, coach, or creative entrepreneur who wants to grow your brand through PR, media features, and visibility that actually leads to clients, this episode will help you rethink how you approach opportunities—and how you measure success.
Press play if you’re ready to build sustainable visibility and enter your speaker era without burning yourself out chasing the algorithm.
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