In this episode of Speaking of Bikes, we sit down with e-bike veteran and CEO of Pedego, Larry Pizzi for a candid, wide-ranging conversation about the state of the e-bike world in 2025.

E-bikes remain the fastest-growing segment of the entire cycling industry. However, the U.S. is set to increase tariffs on Chinese e-bikes from 25% to 100%, dramatically reshaping the economics of the category. Layer this on top of already-volatile state and city-level regulations governing e-bike classes, speed limits, and battery standards, and the market feels unsettled at best.

We also dig into the most critical issue facing U.S. bike companies today: tariffs. Larry explains how Section 301 duties and uncertainty around future trade policy are shaping everything the industry is doing (including waiting for a ruling from the Supreme Court) and why the current environment poses an existential threat for many brands.
Toward the end, we address the headline everyone in the industry is watching: the apparent collapse of Rad Power Bikes. Larry offers an insider’s perspective on what went wrong, what it means for consumer trust, and how the fallout may reshape the e-bike category for years to come.

If you care about the business of bikes, especially the fast-evolving U.S. e-bike sector, this is a conversation you won’t want to miss.

Our latest episode takes a hard look at Bentonville — how it became the epicenter of American cycling, and where it’s headed next. We were on the ground in Arkansas last week and sat down with three people who know the story better than anyone: Aimee Ross of Trailblazers, former pro cyclist and Bentonville resident Tim Johnson, and Scott King of the Runway Group. Together, they unpack what’s working, what’s changing, and how much farther Bentonville can go with two wheels.