Is reliability engineering becoming less attractive as companies cut costs, demand faster development, and turn increasingly to AI? This episode argues that the opposite may be true—but only for engineers willing to move beyond comfortable tools and established routines. Chris and Enrico examine why cutting reliability capability can actually increase cost and delay development, why late-stage testing cannot substitute for early prevention, and why technical expertise must translate into business value. They also tackle AI: not as a replacement for reliability knowledge, but as a powerful tool for engineers who already know enough to question, challenge, and improve its output.