Speaking with TJ Walker - How great leaders communicate through the media, public speeches, presentations and the spoken word

Visualize Communication Success with Justin Ledford

Justin's book http://visionstothetop.com/

More from Justin www.JustinLedford.net

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Below is a transcript of the interview

yeah 0:05 speaking the show about effective speaking in public to the media at work 0:15 and in life speaking with TJ Walker 0:25 my guest today is as close as it comes to a natural-born salesman as I've ever 0:32 encountered Justin ledford is with us by the age of 18 he sold more than a 0:37 hundred and twenty-five thousand dollars worth of cutco knives 0:42 I don't know what that is but it sure sounds difficult by the time you is just 0:47 a college it sold more than a million dollars almost 2 million dollars worth 0:51 of other products he's also the author of visions to the top a millionaire 0:57 secret formula to productivity visualization and meditation Justin 1:04 thanks for joining us 1:05 TJ thank you so much for having me i really appreciate it 1:08 so is it a myth or is there such a thing as a natural-born salesman 1:13 um I think it's a myth because anybody can be taught how to communicate with 1:21 people effectively and anybody can be taught how to sell a product especially 1:28 if they find a passion behind what they're selling you know at the end of 1:32 the day we're all selling herself and meeting with people i mean we're always 1:38 selling herself and so I believe it's a myth 1:41 I fortunately had great training great mentors and I literally learned from the 1:47 best of the best in the business and just followed after them and did what 1:52 they did and had great success from that philosophy follow the best I want to 1:58 hear about your mentors in the beginning in a moment the first share with us one 2:04 of your top nuggets from the book visions to the top what are people gonna 2:09 learn from this 2:10 wow that's a great question i truly believe that more and more people need 2:15 to access their inner spiritual self what i mean by that is we all have the 2:21 ability to close our eyes focus on our breath and we all have the ability to 2:26 some people call meditation it's actually known as visualization Olympic 2:32 athletes they they all do this stuff 2:35 Michael Phelps he just won the gold medal 2:38 two girls in the volleyball arena in the Olympics they just won the gold medal as 2:44 well and in their interview they talked about visualization as being the key to 2:49 their success 2:50 visualization is a practice where you in the quietness of your home or your 2:55 office you close your eyes and you see your day as if you want it to happen so 3:02 i have put together the the four phases of visualization and basically it i 3:08 teach people how to access a calm state phase one is just being focusing on your 3:16 breath 3:16 phase two is past successes or you're focusing on you you literally go back in 3:25 time and you see past images in your mind images that were you want in life 3:30 or a moment in time where you are happy somebody gave you love a moment in time 3:35 where you were celebrating and that's in your past and you cycle through multiple 3:40 times of your past that's past images future vision future visions is phase 3:48 three 3:49 that's where you focus on how you want your day to go and you see your day as 3:54 if it's happening right there before you at the highest level of success what you 3:59 want to achieve for the week 4:01 see those things unfolding before you and what you want to achieve for the 4:05 month or the year I go as far as five years 10 years 15 years and the practice 4:11 is anywhere from five minutes to 30 minutes every morning and I've studied 4:17 literally like some of the most successful businesspeople spiritual 4:22 leaders athletes celebrities and there's one thing in common its visualization so 4:31 let me play devil's advocate with a moment because I i certainly think that 4:35 visualization can be an important part of any successful persons toolkit and 4:42 I've heard Michael Phelps talk about that as well but i also know that for 4:45 example Michael Phelps has watched in detail all of his gold medal 4:51 winds from the swimming sessions he's actually not just visualized himself 4:57 winning gold he's watched video of himself watching gold and he's been able 5:02 to see the ultimate vision video in front of him so I so my frustration is 5:08 when it comes to communication is I often hear so-called public speaking 5:14 experts say close your eyes and visualize a standing ovation or 5:19 visualize your audience loving you and my point is don't even think about doing 5:26 that until you've practiced your speech on video and actually seen a vision of 5:33 yourself on video speaking the way you want it 5:36 tell me at are very contradictory or am i off base now you're absolutely correct 5:40 you actually have to practice 5:43 I mean there is a study but published by some russian scientist and they took for 5:47 group of Olympic athletes group one did 100-percent physical training group to 5:53 did 75% physical training and twenty-five percent mental training 5:56 group 3 50 50 physical and fifty percent mental group for they did 25-percent 6:03 physical training and seventy-five percent mental training and they found 6:07 that over and over group for was the one who outperformed all of them 6:12 yes they did their physical training twenty-five percent of the time and 6:15 seventy-five percent of time they did their visualization the reason this is 6:19 because our mind literally the neuroscience behind it are mine gets 6:24 wired even though we're just sitting there closing our eyes and tapping into 6:28 those emotions and feelings and senses and imagery our mind don't knows no 6:34 difference it wires itself as if it's already happening and yes you do have to 6:39 take action 6:40 you do have to practice some of the greatest speakers tony robbins zig 6:45 ziglar jim rohn they off you know as well as I know TJ they practice there's 6:50 the presentation or their pitch or their whatever they wanted to come across 6:56 multiple times before they went onstage 6:58 the book is visions to the top a millionaire secret formula to 7:03 productivity visual 7:05 zation and meditation Justin ledford thanks for being our guest 7:10 you're very welcome okay stop timeout let's pull back the curtain now that was 7:15 sort of the typical length of an interview if you were on let's say a 7:20 public radio show or NBC's Today Show Good Morning America 56 minutes now 7:27 let's step back for a minute just it and tell us what we're trying to accomplish 7:33 their how did you prepare how do you typically prepare for an interview like 7:37 that how do i typically prepare for an interview like we just had 7:41 yeah I literally get into power pose 7:44 there's something called power poses and weak poses and imagine you're standing 7:48 there with your chest out 7:50 you have one hand on the table your your your focus on your breathing 7:54 that's a power pose and then imagine the week pose where you're here maybe one 7:59 hand is on your chin or your arms are crossed 8:03 you're slouching over they've done Studies on power poses and weak poses a 8:08 person who's in a power pose their brain releases testosterone and decreases 8:13 cortisol levels whenever they're in a week pose it's the opposite 8:17 they lose testosterone and increased cortisol so long story short what that 8:22 means there is a woman in the Olympics recently and all ten girls are 11 girls 8:27 are about to race and run for the sprint from the jumping over those little 8:31 things and one of these ladies was in a power pose jumping up and down constant 8:36 state of a power pose and the other girls are just standing there literally 8:41 not doing anything and it was mind-boggling to me because I knew what 8:47 she was doing 8:47 I knew she was increasing her blood with testosterone and we're reducing cortisol 8:53 from the power pose long story short once the gun was fired 8:57 she flew down the track and beat everybody house this house this 9:03 associated with communication when you're in a confident state or also 9:08 known as peak state you feel confident you feel ready and that's how I prepare 9:15 i show up in that state of mine confidence 9:19 and a peak state with my chest out ready to take on whatever somebody has to 9:23 offer and Justin this probably won't surprise you it might surprise some of 9:28 our listeners I'm standing right now are you standing or sitting i'm standing 9:32 both hands on my hips chest out 9:35 ok it we're two peas in a pod and we didn't we didn't coordinate that advance 9:41 the other just practical reason I think it's a good idea to stand for podcast 9:46 interviews radio interviews is you're more likely to gesture move your hands 9:51 you're more likely to breathe more deeply and I'm not someone who stood 9:56 historically puts a lot of emphasis on the whole breath thing but i do think 10:01 standing and not being all slumped over is an advantage for any sort of spoken 10:07 presentation I agree 10:09 whenever you're you can breathe in you you have more time to think and respond 10:15 instead of being so like it's easy 10:19 I've been on stage before my first you know presentations and business and I 10:23 wasn't breathing and i noticed i started getting nervous 10:26 so it's important to take a breath when you're in front of you know we have we 10:30 have professional communicators here listening to us it's important to take a 10:34 breath calm your mind and focus on what you need to focus on to close that deal 10:40 or get your point across 10:41 let's talk about focus what was your specific goal in the interview we just 10:45 did and what were the three or more or fewer messages you really wanted to 10:50 leave with the audience my specific goal on I really truly believe I've had a 10:57 crazy amount of success before the age of 30 have made millions of dollars i 11:01 have multiple businesses that produce millions of dollars in business and it's 11:06 all because my goal is I want more people to tap into their inner power 11:11 self their their level 10 life i want more people to understand that we can 11:17 all visualize I give keynote messages all the time literally twice a month and 11:24 whenever i do the visualization practice i see people with huge smiles I see 11:29 tears coming down her face while their eyes are closed going through the 11:32 this so what I want people to realizes we all have a great power within us we 11:38 sometimes forget you know it's like going to the gym the first time you go 11:42 you might not be so strong you might run it might be difficult but the second and 11:46 third and fifth and tenth time you start to enjoy yourself running that's your 11:51 physical body 11:52 I'm talking about your inner mental clarity and focus and and that whenever 11:57 somebody starts tapping in that regularly that's when they start to 12:01 become more powerful so my purpose is to help people tap into visualization and 12:07 meditation ultimately so they become more productive and fulfill their dreams 12:14 so let's ask our audience let's ask them to give you feedback if you picked up on 12:20 those messages from the interview 12:21 feel free to to send a tweet to Justin and your twitter handle is with your 12:30 Twitter handle 12:30 oh my goodness it's that's a great question i am i why and for that you 12:38 know I think presumptuous my why I'm on my wife desert my wife handles all that 12:43 well but you don't have to use Twitter my question should be actually what is 12:48 the social media outlet you prefer people communicate with you on it so 12:54 they can find me on instagram at just ledford dot-com somebody took justin so 13:01 it's j ust led ffordd or you can obviously find me on Facebook Justin 13:07 ledford or of course my book visions to the top . com it has a contact form or 13:12 just inlet for.net no good rule for those of you hosting podcast don't 13:19 assume everyone thinks the same you to who 13:22 same as you do i'm assuming people like to give out twitter for instant feedback 13:27 but instagram is the perfectly fine social media outlet where I am 13:32 profoundly ignorant so i'm showing my pious there so thanks for thanks for 13:38 sharing that and go ahead and contact him on Instagram with any thoughts you 13:44 have on the messages now 13:46 mention anthony robbins I it's been probably 10 years but I've been to one 13:49 of his seminars he doesn't awful lot with visualization so do many of the 13:55 other self-help gurus you mentioned what's different about your approach how 14:00 do you how do you communicate differentiation in your brand of and i 14:07 don't mean this pejoratively self-help but it is help for business people in 14:11 more than just business but life 14:13 how do you differentiate your take on visualization well one of the things 14:17 that I do with the audience that is listening to me whether it's in a 14:21 keynote environment or if the reading my book are listening to the audiobook is 14:27 there's something called a dreams list and it's you know what is a GPS do a GPS 14:33 takes you to point a to point b as fast as possible and we all have dreams that 14:39 we might not be fulfilling because we forgot about him 14:42 we we are busy with work our family and whatever the case might be so what I do 14:49 is I tap into people's dreams and simply put allow them to just get out a pen and 14:54 paper and we write dreams list physical intellectual spiritual emotional 15:00 material psychological and we go through several others and then we list out 325 15:06 per category and the thing about it is when people don't know what they want in 15:11 life how can they expect to get it when you go shoot up up bow and arrow you 15:17 have to know what you're trying to hit and that's the concept with the dreams 15:22 list so I tie the dreams list into the visualization practice and when I'm 15:26 guiding somebody through the visualization practice i say certain 15:30 things where they're able to see what they want to happen in their dream so I 15:37 might need money might not be i'm not a guru or anything I'm just a normal guy 15:41 who has had a lot of success before the age of 30 and i tribute that too hard 15:47 work and visualization and our guest today is justin leopard he's the author 15:53 of visions to the top a millionaire secret formula to productivity 15:57 visualization 15:59 and meditation it is available on amazon i read the kindle version lot of good 16:06 nuggets there i would urge you to check it out 16:09 by the way this program is brought to you by media training worldwide if you 16:14 would like a free no-obligation media training or presentation training course 16:20 more than a hundred videos good media training worldwide dot-com and click on 16:26 the online school you can get that no obligation course Justin you do several 16:32 keynote addresses to various audiences conferences all over the country in the 16:37 world every month 16:39 what is your signature story that is an awesome story so when I was 18 years of 16:45 age I was having great success like you mentioned selling cutco knives which is 16:50 a really high-end kitchen knife that's made here in America and i cut my up i 16:56 was about to cut a pumpkin 16:58 i sat down on the floor to get better leverage i pulled a brand new knife out 17:02 of a sheath i put the pump the knife inside the pumpkin with my right hand I 17:06 put my left hand on the pumpkin and I push down and before I know that I i 17:12 dropped the knife for some reason and I felt this rush of heat go straight 17:17 through my hand I stood up and my hand was on fire and then all the sudden just 17:22 split open from out from my from my thumb all the way down to near my pinky 17:28 and at that moment I said to myself do not freak out I literally said that over 17:34 and over don't freak out 17:35 don't freak out what I I think I would be freaking out and because i knew i 17:39 could die if I'd freaked out blood 17:41 I mean I don't straight up man blood was gushing hitting my ceiling 17:46 I was hitting my fan was all over me all over my house my couch everything so I 17:50 ran inside my bathroom grabbed a purple towel rush wrap it around my arm went 17:57 outside started screaming for you by yourself i myself this is the day after 18:01 Halloween I went outside and I'm screaming how 18:04 path as long as I can and two people walk by me because my my apartment is 18:10 facing the the parking lot they thought I was joking they were literally 18:14 pointing at me like huh that's funny good prank and I'm screaming for help 18:19 fortunately somebody showed up by the grace of God at the you know nick of 18:23 time 18:24 drop me off to the hospital and I drop me off at the wrong location i had to 18:29 run to the ER and it with every run the blood was pumping from my arm with every 18:36 step and I get to the window and I'm like help help the lady said no no 18:42 you're fine just go sit down will be with you in a minute 18:45 I remember saying some curse words to her and hitting the window that she was 18:50 behind because I was dying you know and I go to the door 18:56 the big blue doors and I kick through the doors with all my might 19:00 ice cream how as loud as I can and the doctors they all they're pushing 19:06 patients this is behind the ER where doctors are supposed to go only and they 19:10 all look at me and start running to me I fall on the ground and i'm on the ground 19:16 bleeding out and this guy comes up to me he takes the purple towel off me it was 19:21 blue but now it's purple and he looks at my hand he's like oh my god what cut you 19:27 and I looked up at this guy and right in his eyes and I said cutco have you ever 19:34 heard of it it's okay i was still trying to sell the guy even though as died but 19:41 that was a great moment of my life I'd say that was a signature moment in my 19:45 life from that moment I realized you know I could make the choice to their 19:50 prescribing drugs because of the serious pain that I was in I I could have made 19:55 the choice to you know be a victim and play the victim mentality and all 20:01 woe is me but instead i realized that we are powerful we can accomplish anything 20:07 we want life and i decided to say no to what their prescribing and and heal 20:14 through my mind through meditation through prayer through this 20:18 organization there's a guy named dr. Emoto he studied water and the cells of 20:23 water something i highly recommend your audience look at and i decided to heal 20:29 myself and within a month the doctor by the way the doctor said you'll never use 20:33 your hand again he told me right in my eyes and I looked at him I said I will 20:38 not accept your diagnosis and then I woke up in a couple days later you know 20:45 within a week I was that back out in the field closing deals meeting with people 20:50 having a good time because i live by the five-minute rule if something happens in 20:54 my life and it's bad or good 20:57 let's just say it's a bad it happened I can't change it so why dwell on the past 21:03 you know some people get upset and bring it up a week or two or a month later for 21:08 me the five-minute rule i can i found out when i first learned about this 21:12 about 11 years ago I can be super upset stop my feet you know bigger and moan 21:17 but then it after five minutes I did that for like 30 seconds and i'm like 21:23 okay well I'm supposed to do this for five minutes and I'm already done I 21:26 don't have anything else to complain about 21:28 so after doing that the fourth or fifth time I realized you know what I can't 21:32 change it so let's just focus on what I can focus on and what I can achieve so 21:38 that's the moment in my life I'd like to share with your audience 21:41 anytime we go through challenges those are really just opportunities to see how 21:46 we're going to take it we're gonna grow from it or put our tail between our legs 21:51 and become weaker from it i chose to grow from it so how did you really start 21:57 selling your career at age 14 I was someone who was more comfortable public 22:05 speaking certainly than most kids i was one of these little student government 22:08 nerds running around giving speeches all the time and I had no problem doing that 22:14 but I could never sell anything I always came in last place for the magazine 22:18 sales in the candy sales for the various your baseball team your Cub Scout Troop 22:24 and I did try to sell i don't know if it was cutco knives but some sort of direct 22:30 sales thing I went out three days I think I sold nothing i was a kirby 22:36 vacuum cleaner salesman for three days so nothing so I have tremendous respect 22:42 for anyone especially the young age you can do that how did you do that 22:45 well i was actually mowing yards and doing odd jobs painting houses anything 22:50 of that nature at a young age I grew up in kind of a humble background you know 22:55 we didn't have everything 22:57 some of my friends more blessed and fortunate to have a nice home nice car 23:02 and my family went through a divorce at a young age and it was really 23:07 challenging I never wanted that to happen with my future family so I 23:11 realized it was mostly about money 23:14 the fights and stuff in my growing up so I realized I never wanted that so i 23:19 started as an entrepreneur at a young age I was that weird guy you know 23:23 selling candy in school I was you know selling the football tickets and and 23:29 just having car washes and and I always always like always very entrepreneurial 23:34 and one day I was painting a house i got a phone call while i was on a ladder and 23:40 was a guy named matt storm never remember it 23:43 he called me is super hot outside in Texas and asked if i was looking for 23:47 work I spilled the paint all over the house so obviously I was upset while I 23:51 was talking with him but he told me one of my friends had a lot of success which 23:56 I knew that guy was very successful 23:58 I went in for an interview and the rest is history and I just knocked it out of 24:04 the park once i got trained and started learning under the top people in the 24:07 business and what was the key to that just the ability to walk into any store 24:13 home and not worry about doors shut in your face or rejection is a numbers game 24:18 or how much of it is about just being a great communicator and good listener 24:23 once you've got someone 24:24 well you know in any business whether you're dealing with CEOs are trying to 24:28 close a prospect or you're dealing with your wife or husband or children you 24:32 have to know you have to listen to them and I wasn't afraid of hearing no 24:38 because you're right it is a numbers game so I'd go in people's houses and 24:43 just first and for 24:44 most how to win friends and influence people it's a great book I wanted to 24:49 become their friend first and foremost and by doing that if they like you and 24:54 they trust you then we'll do business with you 24:56 so that's what ended up happening people people like me because I was friendly 24:59 and I had a great product so they ended up buying it 25:04 so how've you continue to improve you obviously started honing your speaking 25:09 skills even if it's just one on one when you're 14 15 and selling knives 25:15 how do you continue to improve as a speaker and what what motivates you to 25:20 watch TED talks to watch old Ziggler videos you watch that's a great question 25:25 I'd say what motivates me I listen to podcasts literally every day on my way 25:29 to my office i rarely watch TV unless it's something very specific beneficial 25:35 knowledge because we are what we put inside of ourselves and if we're 25:39 listening to you know top-performing people speak and we're listening to you 25:44 know the best of the best 25:46 then it's going to rub off on us you know our level of income is in direct 25:49 proportion to the level of how much we're growing personally and we r who we 25:56 surround yourself with so i try to surround myself with you know very 26:00 successful people I'd like i said i don't watch very much TV unless it's a 26:05 documentary or something specific i do listen a TED talks all the time I love 26:10 your podcast and multiple other people's podcast knows that if you could share 26:15 with and thank you by the way but share with us some of the names of other 26:17 podcast you find particularly helpful very very good question i'd say Mady a 26:22 with millionaire mind set is one very good show podcast another one is how 26:29 Elrod with achieve your dreams 26:33 another one is the front row factor with John Roman the smart passive income 26:39 podcast with pat flynn those are a couple that just stick out to me but I'd 26:45 say the one that inspires me the most is John Roman the front row factor and how 26:49 I rod achieve your dreams never heard of those so i will check those out 26:54 certainly heard of pat flynn and do subscribe to his 26:56 podcast but the others are new to me so I will double-check that those out and 27:03 get the best speech you ever saw someone in person not necessarily on video or 27:10 Franklin Roosevelt's inaugural address but someone you saw in person the best 27:14 speech ever saw in person was in 2008 with a man named matthew kelly he wrote 27:19 the rhythm of life that book changed my life 27:22 he also wrote the dream manager that book also had a big influence of who i 27:28 am today Matthew Kelly is from Australia he's got this crazy awesome 27:33 Australian accent and he went up on stage and just dazzled me with how he 27:38 spoke his words and told his stories and it was just great man i left that 27:44 conference feeling like I was on fire and that was the best speech ever 27:48 listened to 27:49 ok and my next question it's okay did not mention somebody by name but can you 27:54 think of the worst speech you ever so on person to me it's peter low of the whole 28:00 success seminars to me he always seemed like sort of a bad parody of a 28:05 motivational speaker but is there anyone you can think of and if you want to just 28:09 describe them that's okay too 28:11 I can I can't on honestly think of like a bad speech that I've listened to I am 28:17 I could say that I've seen speeches where people weren't prepared where they 28:22 were shuffling through their notes where they weren't connecting with their 28:25 audience where they weren't getting their audience engaged 28:31 those are I can't nail one person is the worst speech I've ever heard but i can 28:36 say those simple things that if you're not connecting with your audience you 28:40 know shuffling your papers you're not prepared if you're standing in week 28:44 poses like i mentioned people can sense this stuff and those are some of the 28:50 things that i would say I've noticed bad speakers do any other major influences 28:57 on you as a communicator when you were growing up in particular TV announcers 29:02 are politicians you admired or respected because of their speaking skills 29:06 honestly my baseball coach he wasn't like a 29:09 you know the famous or anything but he had a really really big house and he had 29:13 a baseball field in his backyard and he was a drill sergeant and some when the 29:19 Marines or something like that and just the way he spoke to us he was caring but 29:24 at the same time he was Stern he was you know passionate and that the heat of the 29:29 moment like when we were in our baseball championship games but he was also you 29:34 know common collected when he needed to be 29:36 I didn't really watch much TV grown-up sorry don't have had nothing to be sorry 29:42 about i'm sure you will not be on your deathbed regretting a little TV you 29:46 watched yeah you just gave me a flashback talking about your baseball 29:51 coach I remember for completely different reasons the speech of my 29:56 little league football coach i was in fifth grade and everything out of the 30:01 coaches they were two coaches mouths was an obscenity and how I was brought up in 30:07 a very sort of cloistered protective Leave It to Beaver family great family 30:13 and your parents were mild mannered conservative southern baptist and I just 30:19 had never really heard a curse word other than you know once every five 30:23 years in a major crisis and i just remembered having this terrible you like 30:31 depressing almost like a slap in the face what I heard it from the football 30:36 coaches so it is amazing the things that can stick with you now for me that was 30:42 more than 40 years ago and that's amazing you brought that up because 30:46 things are ingrained in our subconscious mind forever 30:51 that's a fact and sometimes we can get rid of those things but our subconscious 30:56 is like it's like that you know hey you say the tip of the iceberg 31:01 while our conscious mind is the tip our subconscious is underneath the water its 31:05 deep its vast it goes on and on and on and on and that's your subconscious mind 31:10 clicking and saying hey remember that moment and i truly believe I mean that 31:16 I'm not the only one like i said i'm not a group if you know how to program your 31:19 subconscious mind you can achieve anything you 31:22 life i learned this 11 years ago when i first started in business and I've been 31:27 doing it since $YEAR and helped a lot 31:31 our guest is justin ledford he is the author of visions to the top a 31:36 millionaire secret formula to productivity visualization and 31:40 meditation available now on amazon and especially the kindle edition the 1i 31:47 read by the way this is speaking with TJ Walker you have any questions comments 31:54 suggestions for guests in the future criticisms critiques send it to me 31:58 directly on twitter at TJ Walker you can also email me TJ at media training 32:06 worldwide . com 32:09 is there anyone else you respect now in the business world political world media 32:16 world as a communicator and we're not really talking about their politics or 32:21 even what business there in but just their ability to communicate as far as 32:25 ability communicate i would say how alrod he is the creator of the miracle 32:31 morning which is incredible book that changed my life 32:35 he's one of the best speakers that I've ever listened to 32:38 same with jon berghoff jon berghoff is not very well known but companies hire 32:43 him like Vitamix he helped that company go from i think it was 50 that 50 32:49 million to over 200 million and one year he isn't very effective communicator i 32:56 don't really keep up with current events as much as some people do 33:01 I'm kind of in my own bubble of personal growth I like to listen to your podcast 33:05 and the other podcast i mentioned and then go close deals with people that's 33:11 pretty much what i'm doing throughout the day or giving speeches at 33:14 conferences let's talk about speeches you were speaking in an early age making 33:20 sales of your painting gigs everything else one-on-one but was the first time 33:25 you spoke and said you so okay that's an actual speech it's more than five people 33:30 it's not just a schoolroom 33:32 what was your first speech my first speech I'd have to say would be actually 33:39 at a cutco vent when I was 18 years of age I had an awesome summer I was 33:44 produced over at five hundred thousand dollars in sales personally and over a 33:48 hundred twenty-five thousand dollars as a manager I train people and taught them 33:52 how to sell and I was in room with 500 people in Arizona at a big conference 33:57 and I remember just the feeling of just nailing that conversate that that speech 34:03 people standing up clapping it was a great feeling man 34:07 well that's if only we could all have so many nice successes to start with that 34:14 is it a good benchmark some people have great first speeches son like Barbara 34:20 Corcoran the famed real estate investor who is now on shark tank always talks 34:25 about our very first speech she stood up 1,000 people and her just throws nothing 34:31 came out of her mouth and she ran out of the room 34:34 it's but things turned out for her to you know speaks all over the place it's 34:38 a muscle TJ it really is my first speech ever 34:41 it was a childhood play and school I don't know how old i was i was a sheriff 34:46 and I remember being nervous and you know feeling anxiety as a kid I remember 34:51 these feelings today and the first time I didn't do so well and then the second 34:56 time and third that you know you get better with practice 34:59 they say practice makes perfect but i like to say if you try to practice 35:03 perfectly 35:05 that's how you get it perfect and any star athletes have bad days had 35:11 strikeouts 35:13 what are some of your bad speeches surely you must have had some that 35:16 weren't quite as smooth as the first one 35:18 some of my bad speech is let's see i was trying to I'm trying to think my worst 35:26 speech i I've been brutal stages before I I've tried fallen off the stage before 35:33 that stuff my worst speech ever happened when i was $DAY i was young I you know 35:41 19 years old I started to try to sell to real estate agents inside of their 35:45 office 35:46 so I'm used to one-on-one personal person i tried to do business to 35:50 business sales but the thing is i have to go in and do a team meeting where 35:55 there's like a hundred or two hundred real estate agents and I tried that and 35:59 the people in my business that do that phenomenally but when I tried it I 36:03 didn't do so well and I didn't have that immediate success that I would use to 36:07 having so i decided to stick with my strength my strengths were one-on-one 36:13 with the people you know I've been referred to and that's the thing with 36:17 your with your communicating your audience that communicates find out what 36:21 your strengths are and focus on those strengths 36:25 that's what you want to focus on that's what I do in my business and in all 36:31 parts of my life as well and its really helped me go very far by focusing on my 36:36 strength I do agree that that's generally the best way to go too many 36:43 people obsess over the the two-percent area where they're not doing something 36:46 right 36:47 so for example i am just not a good stand-up comic i took a stand up comedy 36:51 class 20 years ago never got to the point where I really felt like it was 36:57 working even with a test audience of friends in the stand-up comedy class and 37:02 you know what I just don't do stand-up comedy and no one's been disappointed 37:08 on the other hand i was doing an interview at ABC couple years ago my 37:16 wife was with me and she said you started every single answer using the 37:22 word well I didn't say our arm but I said well so i did have a problem there 37:30 and i decided to improve so I wrote out the word well but the International no 37:35 sign around it like no left-hand turn no parking and I tape that sign on my cell 37:40 phone computer and a few other places and drastically reduce it so we all have 37:47 flaws i know i'm certainly not perfect 37:52 do you see any flaws you have now as a speaker where are you still trying to 37:56 improve as a communicator 37:57 yeah 37:58 I feel I definitely have flaws and I feel I always find myself doing things 38:03 last minute I i like to rush I like that feeling of showing up in a peak state 38:10 and just nailing that moment so I should probably spend more time planning and 38:14 preparing and by what i mean by that 38:17 I kind of live in the philosophy of ready shoot aim instead of the 38:23 philosophy of set of the philosophy 38:25 ready aim fire so it helps me in the past but it's also hurt me in the past 38:33 so I should probably be more prepared 38:36 that's one of my flaws and speaking of not being fully prepared 38:42 can you think of your i'll give the opportunity positive to your worst media 38:47 interview ever 38:48 and your best media interview my worst media interview ever and my best okay so 38:55 I'm gonna start with my best my best interview ever or speech ever 39:01 it was funny enough it happened last week I was a keynote speaker at a 39:05 conference in Arizona or it could have been a two months ago in Houston there 39:10 they both felt the same just awesomeness if that's even a word that the speech 39:15 was titled visions to the top obvious in my book and I basically felt like tony 39:20 robbins because the room was interacting their answering questions people came up 39:26 on stage and I did some mental psychological techniques on them the 39:31 connection in the room was it was really on point at the end of it people were 39:35 crying during in at the end people were crying with joy the negative ones in the 39:40 room they ended up being cheerful and happy and the managers of each division 39:45 they contacted me afterwards and they said their teams were noticeably doing 39:49 better in performance and more productive so that would have to say one 39:53 of my best training some cells people in different states especially that last 39:58 statement that people were contacting you after the fact seeing an actual 40:02 change of performance because that's the hard part getting a tier or standing 40:07 ovation for a lot of people can be easy but it's all forgot 40:12 sometimes hours even minutes later 40:16 yeah you got to give them like a plan of action you know okay so what did we 40:20 learn today 40:21 one two three and then you know you get them something to do rather than feel 40:28 people they will remember how you made them feel but if you give them a plan of 40:32 action with that feeling they'll go home and do that action since you made them 40:37 feel great now my worst interview man thats I i don't want to sound like i 40:44 don't consider anything but i'm i'm really trying to have a hard time my 40:49 worst interview okay so this was I here we go 40:52 I was on bourbon street at the crowne plaza hotel I was a keynote message for 40:56 young college students who were also in sales and there was just a lot of 41:02 distractions i'm going to blame it on the distractions like bourbon street and 41:05 you know a TD and these kids I was the last person to speak so they were ready 41:10 to get you know go and have fun 41:13 someone to blame it on that but I also that does seem like a less than ideal 41:18 scenario and inform hat for a serious interview is a 41:23 I well remember when I was young on Bourbon Street and listening to people 41:28 pontificate on anything serious who is not the top priority and you know as far 41:32 as your audience goes like if I have found that the introduction is the 41:37 biggest one of the most important things the district manager he didn't introduce 41:42 me properly 41:43 he just like hey this is just left he's awesome let's let's hear him talk 41:47 instead of what I'm used to this guy has succeeded ah he's doing great and here's 41:53 why you should let you know the introduction whenever you're meeting 41:56 somebody or introducing somebody make that person feel special and what 42:01 happens is they become more receptive to you and open to listening and this is 42:06 slightly different but related how do you introduce yourself let's say you're 42:10 at a speaker's convention or some conference and all the sudden it's 30 42:16 people the room and they say okay let's all go up us all stand up and introduce 42:19 ourselves for 20-30 seconds how do you introduce yourself in that situation 42:24 because I know a lot of people who are articulate and accomplished suddenly 42:30 turn into just the most boring name rank and serial number people when that 42:36 happens first of all I would stand in a power pose and I would smile and that's 42:43 a how's everybody doing and I get some odd get some interaction with the stage 42:48 or with the group whoever i'm talking to and then if there was no interaction i'd 42:53 say i'm sorry i can't see very well and I put my hand on my ear and say how is 42:59 everybody doing in the next thing you know everybody's like we're doing great 43:02 so I get some interaction and then save guys my name is Justin ledford i'm not a 43:08 guru I'm just a young man who has a passion and a dream to help people 43:12 become a better version of themselves 43:14 I've had a lot of success before the age of 30 and i just have a message 43:20 it's inside my book visions to the top I teach people how to use visualization 43:23 how to use meditation and ultimately live a dream fulfilled life you know 43:29 that's basically what i would do 43:31 I'd say whether whether you're super successful in life or maybe you haven't 43:36 made it to the success that you want 43:38 it's like a buffet platter it has nuggets of wisdom inside of it that can 43:43 teach anybody at any walk of life and that's something you're interested in 43:48 you should come check we should have a conversation and I did it with a smile 43:52 and just a hot you know waving my hands people can sense if you're if you're 43:57 stuck up and stubborn and you know I like to have fun with life i wear 44:02 flip-flops you know I'm just a laid back kind of dude who home wearing Crocs 44:07 right now myself away but with we heard two peas in a pod it sounds like an 44:12 awesome i want to hear from you I don't certainly want to end on a negative note 44:18 but i do want to know what you think is some of the worst communication advice 44:23 out there because anybody can call themselves a communications expert or 44:27 are you communications guru that to use that word that I think you're not a huge 44:32 fan of what i want to know what some of the best 44:35 communication advise you think there is that isn't it either isn't followed or 44:41 people just don't stop to think about but I also want to know what bad advice 44:46 is out there that you think people should really tion absolutely that is a 44:51 great question and I will say as far as like the best advice goes you know 44:58 there's a quote that I've i live by 45:01 let's see if I can find it it's from jim rome and he said I'm having a hard time 45:07 finding it would be basically said your level of income is in direct proportion 45:14 to the amount of time you spend growing yourself and as far as communication 45:20 goes know who your audiences that's one of the best piece of advice know who 45:26 they are know what their struggles r know what their strengths are know what 45:31 they're trying to accomplish know where they're having difficulties and if you 45:37 can know that come from a place of value 45:40 how can I offer value to this audience whenever I got that in my head by 45:46 offering value people that helped me in my communication tremendously so that's 45:52 a one of the best pieces of communication that people rarely follow 45:56 know your audience and offer value to them now 45:59 did you ask me about the worst communication advice yes I'd say worse 46:05 communication device 46:07 great question uh going up and not being confident not looking people in the eye 46:15 not connecting with your audience not interacting with them these are things 46:20 I've mentioned before but I've seen it before when they're up on stage in there 46:24 they're just kind of going through the motions you know conceded like that's 46:29 not good you want to connect with your audience and get them interacted that 46:34 would be my tip and are there ways of interaction that just don't work out i 46:41 will be honest with you I personally just 46:44 really don't like it when a speaker gets up and says how's everyone doing today 46:51 or you know who here wants to make more money to me always feels very contrived 46:58 and like they're manipulating me it's like okay I have to raise my hand and 47:02 say something 47:04 how do you how do you make this judgment between the right amount of engagement 47:09 versus something that can maybe half the audience likes be the other half thinks 47:13 is cheesy and manipulative 47:16 that's a great question you really got to feel your audience out and they're 47:20 you're right TJ there's people who don't like don't like that stuff so there's 47:25 ways around it 47:27 what you do is you change their physiology and what I do is when i 47:31 noticed that kind of weirdness in the audience 47:33 I'll get them to say everybody stand up please grab all your belongings 47:37 I need everybody to take a deep breath in and a lot of times as they need to 47:41 breathe and then ok next I want you to turn to your neighbor on your right and 47:45 give my little massage turn to your left and give a little massage and that 47:49 changes their physiology changes their mental state and then if I see it again 47:53 in the presentation I will literally all guide the audience if it's a one-on-one 48:00 will walk somewhere else and change the atmosphere if it's a group presentation 48:04 i'll change it up and we'll go we'll all get them to move into a different 48:10 location 48:11 whenever it's like a hundred or 200 plus people will have everybody switch seats 48:15 that changes the philosophy physiology of people and it kind of throws them off 48:20 a little bit and then they're they're back in peak state and final question 48:27 just what is it you want my audience to do well the is av audio sounds 48:34 pretentious amari audience what am I rush limbaugh been doing this for 50 48:37 years now what you want the listeners to the bizzle of this show to do 48:42 well you know obviously I appreciate asking i would love your audience to 48:46 pick up a copy of my book i'm actually for your audience i'm giving away that 48:49 first two chapters for free just so they can get a feel for it 48:53 I want them to read that at visions to the top . 48:57 Tom against visions to the top calm and if you like it be a supporter join our 49:03 Facebook community there's people all around the world 49:06 I never would have expected this Russia China Japan all over Europe emailing me 49:11 everyday telling me how this tactic or this technique has really helped them 49:16 and business are in their health so I want your audience to become the best 49:20 version of themselves and that how does that happen it happens by personal 49:25 growth whenever people are personally growing that's when better better this 49:31 begins it allows them to focus on contribution and and living a better 49:37 life you know as well as I know TJ whenever you learn something new you 49:42 want to share it with somebody right of course 49:46 so I want your audience to be the best communicators possible learn how to 49:51 visualize and definitely pick up a copy of my book visions to the top calm and 49:56 they could find you on facebook just by typing in Justin ledford that is correct 50:01 they can search for genocide for addition the time that's led f 0 rd 50:06 that's correct and also my website 50:08 Justin led for.net Justin led for.com and.net 3 w's . Justin ledford . net and 50:18 we'll post a link to that in the show notes as well 50:21 Justin thanks for being our guest today again the name of the book visions to 50:25 the top a millionaire secret formula to productivity visualization and 50:31 meditation available now on amazon 50:34 Thank You th-thank you speaking with TJ Walker has been brought to you by media 50:40 training worldwide for all of your media training and public speaking training 50:43 needs whether it's one-on-one training workshops group workshops individual 50:49 workshops online on-demand courses in person or skype training all available 50:55 to you from media training worldwide com 50:59 speaking with TJ Walker is the number one rated daily streaming TV and radio 51:08 show devoted to all aspects of speaking and communication if you received value 51:14 from this show then please subscribe to it at media training worldwide . com 51:20 please review the show leave comments and share it with your friends and 51:24 colleagues today

Help! I Suffer from RBF - Media Training

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Advanced Media Training Tip Thank Your from Diane Diresta

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Kagod School of Business Teaching Public Speaking in front of Dogs. Seriously

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#1 Key to Success, How Often You are Invited to Speak

The following is a time-coded transcript of the show:

00 warning you might be seeing confirmation bias here 0:13 speaking the show about effective speaking in public to the media at work 0:21 and in life speaking with TJ Walker so how many be careful here I do believe 0:33 confirmation bias is a real thing and we can all be guilty of it so i may be 0:38 guilty of it here but someone sent this to be the good folks over it in design 0:42 the website this is from a study from public management magazine they did a 0:50 survey and it reports that the number one indicator of success in any 0:56 profession is not how well you speak you might have thought that I said that it 1:02 might be if it's not how much you enjoy speaking according to this magazine it's 1:08 how often you are asked to deliver presentations now I have to get this i 1:15 never really thought of it quite that way but when you think about it does add 1:19 up how many people do you know who are not very good at their profession not 1:25 respected and are asked to speak all the time I can't think of anyone says I mean 1:30 there are public speakers out there that you don't respect at least somebody does 1:34 somebody's respecting human and probably paying them a lot of money if you have 1:40 heard of them and they don't work right next to the cubicle next to you so it's 1:44 a it's really a fascinating way of looking at this I have course as a 1:48 presentation expert have often said that communication skills the most important 1:53 skill you can have and i began confirmation bias working i could point 1:58 to all sorts of CEOs who claim that they have to spend ninety percent of their 2:02 time communicating i could . as other presentation coaches do to warren 2:07 buffett saying one of the most important things you ever did was take a Dale 2:10 Carnegie class 60 years ago but this is a slightly different twist of how often 2:17 you're asked to give a presentation and I think it's it does open a window to 2:23 new insights Oh 2:25 whether you love to speak or not doesn't matter but if you care about your career 2:28 advancement you should care about how often you're asked to speak now someone 2:34 like a president former president bill clinton or or any celebrity and 2:40 politician of that stature is probably and getting a hundred invitations a day 2:46 to speak to turn down the vast majority are you at the point we have to turn 2:51 down the majority of speaking invitations or even any one way to get 2:58 more invitations and it's just one way one way is to actually give a great 3:02 presentation every time you speak the best way unless you're at elon musk or 3:08 Mark Zuckerberg and you just created something so fabulous and created so 3:12 many billionaires one of the best ways to get invited to speak more is to speak 3:16 really well every single time you speak interesting observation i'll try to dig 3:23 deeper into the methodology if I really think it's bogus i'll let you know but 3:27 it did jump out at me 3:29 post your comments here in the discussion section

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The Mind of a Marketing and Branding strategist - Louie Lavella

www.louielavella.com

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Ep 222 Will Your Clothing Color Affect Your Speaking Audience August 9, 2016

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Learning How to Speak English More Proficiently

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What should you do if an exec does a presentation that goes bad & goes viral on social media Gerard Braud

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Why Podcasting is the Most Exciting Medium Today

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