By Yuval Halevi.

User Lifetime Value (LTV) is the measure of a user’s worth over a period of time. It helps determine the quality of your users. Even if a user doesn’t prove his value to the company directly by spending money on in-app purchases, they could still be of high-value if they share the app with their friends, spreading the word.

https://medium.com/swlh/user-lifetime-value-is-key-to-startup-success-4318ae82e432

by Rahul Raj.

I have been reading Sapiens by Yuval Noah Harari in which he talks about the evolution of mankind from foragers to 21st-century techie. He states that man’s imagination has far outstripped his genetical evolution. This according to the author is due to the birth of cognitive abilities in Homo Sapiens.

https://medium.com/swlh/let-the-disruption-begin-f569722b9f01

By Jorge Araluce.

“Our intelligence is what makes us human, and AI is an extension of that quality.” — Yann LeCun, Chief AI Scientist at Facebook.

https://blog.goodaudience.com/will-machine-kill-your-job-or-will-give-back-the-power-to-you-as-an-individual-4a551a87e5d3

Can a Sole Founder Build a Profitable Startup? By Yuval Halevi.

In recent times, when people have looked at fresh founded startups, they would see that the majority of them have more than one founder. Indeed, it seems incredibly common for two or more individuals to put their talents and minds together to create the next big thing which will take their respective industry by storm.

https://medium.com/swlh/can-a-sole-founder-build-a-profitable-startup-1326c7a62f07

by Yuval Halevi.

Founding a startup in the modern world is becoming increasingly difficult. Between fierce competition for venture capital, market share and new challenges presented by an ever-changing business environment, entrepreneurs are regularly stepping headfirst into unclear waters when they decide to create their startup and naturally quite a lot of them fail.

https://medium.com/swlh/why-startups-fail-and-how-to-avoid-it-b21496b0ec44

By Sari Harrison.

I have been a PM hiring manager for more than a decade. I confess that it is not something I made important enough. I was more interested in the products I was delivering and building the skills of the people I had. But it’s hard not to get a little better at something over time, when you spend 5000+ hours on it.

https://medium.com/swlh/the-art-of-hiring-great-product-managers-39b9972a401c

By NinjaPromo.

How does content marketing reduce the cost of a lead, improve search results and bring a high return on investment? NinjaPromo shares its opinion.

Content marketing (CM) is attracting and retaining clients by introducing useful information for them. It has become the tool #1 in the process of promoting products and brands on the Web marketplace.

https://medium.com/swlh/do-content-marketing-drive-sales-dfa1a9beb2b3

By justin norman.

The danger of unclear hypotheses and the step-by-step approach to reaching actionable conclusions. Sisyphus was the King of Ephyra. He was an evil, conniving king.

https://medium.com/swlh/how-to-not-fail-at-failing-f49afc56739d

(NewsUSA) - In a world full of aggressive financial services companies, it's refreshing to find a payment processor with a global reach that you can trust.

Enter the AngelPay Foundation, a nonprofit payment processing company. The AngelPay team originally invented the first secure, scalable, and reliable Internet payment processing platform called Authorize.Net back in 1996.

Today, they provide the same tools and service, but they believe operating as a nonprofit helps to restore trust and

(NewsUSA) - What perk would most entice you to accept one job offer over another?

A company car? (How Boomer-like of you.) A 401(k) plan? (Pretty common these days.)

With Millennials now comprising the largest share of the workforce, a growing number of companies are betting that offering to help pay off student debt is the next game-changer when it comes to attracting and retaining the best and brightest.

http://about.newsusa.com/article/the-latest-job-benefit-helps-employees-pay-off-s