7 [Special Edition] Building a More Metrics Driven Marketing Department - Crunchbase

One of the biggest traps that marketing teams can fall into is thinking that the volume of content we put out into the world, or the number of initiatives we spearhead, is equivalent to the results we drive for our company. Real results are quantifiable on a business’ bottom line – not just at the channel level or through vanity metrics. Marketing teams need to shift from Mad Men to Mad Scientists – prioritizing impact by focusing on hypotheses and experimentation. Crunchbase's Head of Marketing & Growth, Shanee Ben-Zur will deep dive into how to go from campaigns to experiments: building a more metrics-driven marketing department. See it in studio here.