This episode features, Ron Shah (CEO of Obvi) and he gives so much value to brands ahead of BFCM. We break down: 

- What metrics matter most when deciding to scale.
- What tools you should be using to give you better outcomes for cashflow during BFCM and beyond
- How small brands can make big moves. 

Ron is the man, you should thank him for his generosity! 

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https://pencilai.beehiiv.com/

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www.trypencil.com

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