The Flourish team attended three industry events over the course of six days and it quickly became clear the industry is focused on a few key themes. This week we're discussing highlights from Shoptalk, UKGCVA, and Incentive Live including trends such as experiential marketing, gift card form factor, and how retail is using virtual reality. Whether you attended any of the events and want a different perspective or weren't able to attend and want a quick overview, give this episode a listen. 

Pictured: Selfridges promoting gift card front and center as customers enter.