9 [Special Edition] The Power of Influence Beyond the Social Media Hype and Driving Business - SAP

Whether you are in B2B or B2C, 55% of marketers plan to spend more on influencer marketing in the coming year. Just because everyone is getting into influencer marketing doesn't mean everyone is doing it successfully or for the right reasons. There are a lot of moving parts when it comes to developing, executing, and tracking an influencer marketing campaign. In this episode, you will understand how to go from experimenting with influencer marketing to scaling a measurable, data-driven strategy. You'll learn how influencer marketing impacts the customer journey, how to structure this emerging practice so you can articulate ROI, optimize your programs and the true power of influence as a part of the strategic mix in the world of modern marketing. In the ninth episode of this Special Edition Podcast, Amisha Gandhi, VP, Influencer Marketing & Communications at SAP discusses why you need to use influence outside of Social Media. Watch the live recording here.