Seasoned brand steward and customer experience expert focused upon elevating brand vision and values for agencies and clients around the world. Champion of data-driven design processes and strong digital integration, with measurable results.

Innovation and brand transformation specialist, leveraging data and analytics to drive awareness, engagement and growth across numerous industries, including sport & entertainment, auto, finance, healthcare, broadcast, telecom, consumer electronics, spirits, CPG and retail. Over 25 years as designer, creative director and executive with leading agencies, working with some of the world's most relevant brands.

Regular speaker on the topics of brand and business transformation, design thinking, innovation processes, content revolution and new technologies, such as AI and machine learning.

Clients have included Nestlé, Nike, NASCAR, Beats by Dr. Dre, Merrill Lynch, Samsung, Walmart, IBM, The Home Depot, Brown-Forman (Jack Daniel's & Southern Comfort), Diageo (Johnnie Walker, Zacapa, Ciroc, Guinness, Smirnoff, Bulleit), MSNBC, Turner Broadcasting, Kraft, sanofi-aventis, DirecTV, Coca-Cola, PepsiCo, Frito-Lay, Saab, the Smithsonian Institution, NBA and the NBPA, NHL, NFL and the NFL Players’ Association.

Specialties: Brand marketing strategy, experiential marketing design, retail innovation, pop-up/temporary stores, exhibition & event design strategy and creative direction.