Unless you've been living under a rock, you'll know about Wild Cosmetics. The company that made deodorant... well... interesting! And more than that, made influencers start actively promoting it to their audience.

Charlie Bowes-Lyon is the co-founder of Wild Cosmetics, a brand that, initially, couldn't get any investment in its idea for sustainable yet effective deodorant because the market was 'too small'. To get that initial support, the team needed to prove their business prowess with another product before achieving their ultimate goal which allowed them create the product we know as Wild deodorant today.

But even then, it didn't come easy. It took over 20 iterations to get to a product the team were happy with... and then covid happened as the brand was launching! And yet, Wild thrived.

This is a story of a Wildly successful brand, but also how 'failure' isn't final, why it's important to think around the issue, and how believing in your own vision is so important for success.

You can find out all about Charlie, Wild Cosmetics, and lots more in my book, You've Got This, available now.