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Astrid & Miyu is an incredible jewellery brand that now has stores all over the world - it's come a long way since founder, Connie Nam, started the business in 2012, in her London flat.
Connie created the brand after identifying a gap in the market for jewellery that sat in the 'affordable luxury' area, paired with the warm shopping experience she'd enjoyed when browsing boutiques in Seoul, Korea, where she was born. After spotting this gap, Connie got to work, building up the brand before she wanted to take the next step and get a physical store. For this, investment was needed, which was incredibly hard to come by, but she did and opened four stores pre-pandemic. Since, she has continued to open jewellery shops, piercing and tattoo studios all over the world.
What started off as a career in investment banking following an MBA has now morphed into more than the founder of a global brand. Not only is Astrid & Miyu known for its jewellery, it's also known for its eco credentials, giving to charity, and supporting many other small business leaders too.
To find out more about Connie and Astrid & Miyu, grab your copy of my new book, You've Got This!
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Astrid & Miyu is an incredible jewellery brand that now has stores all over the world - it's come a long way since founder, Connie Nam, started the business in 2012, in her London flat.
Connie created the brand after identifying a gap in the market for jewellery that sat in the 'affordable luxury' area, paired with the warm shopping experience she'd enjoyed when browsing boutiques in Seoul, Korea, where she was born. After spotting this gap, Connie got to work, building up the brand before she wanted to take the next step and get a physical store. For this, investment was needed, which was incredibly hard to come by, but she did and opened four stores pre-pandemic. Since, she has continued to open jewellery shops, piercing and tattoo studios all over the world.
What started off as a career in investment banking following an MBA has now morphed into more than the founder of a global brand. Not only is Astrid & Miyu known for its jewellery, it's also known for its eco credentials, giving to charity, and supporting many other small business leaders too.
To find out more about Connie and Astrid & Miyu, grab your copy of my new book, You've Got This!
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