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In this special repeat episode from Season 1; host Sam Fischer and his cousin Jack explore the intersection of cowboy values and modern business practices.

They discuss their shared family history, the legacy of their grandfather Bill Fischer, and how cowboy principles can be applied in today's world.  Sam and Jack are the only two grandsons of Bill Fischer who did not go into ranching.  

Jack, a chief commercial officer, explains marketing in simple terms, emphasizing the importance of relationships and integrity in business. The dialogue highlights the need for both cowboys and eggheads in society, advocating for collaboration between different perspectives.

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