This is the second chapter of my special series "Do No't Play Yourself: A Manifesto For Independent Creative Professionals In The Music Industry."

🧠 Positioning is answer this fundamental question: "How do I become less interchangeable in the mind of my clients, costumers or fans?"

Positioning is one of the most powerful marketing concepts. However, I notice that not a lot of creative professionals in the music industry (and other industries tbh) understand that concept nor how to use it to their own advantage.

It's highly possible that this is your case. You have nothing to lose by listening to this. I actually believe that this is going to help you.

📚 RELATED CONTENT

First article ☞ "Writing your mission statement is crucial."

Second article ☞ "Positioning is an act of courage."

Take care 🌹