VISUÆL Podcast

🎙 Don't make the mistake thinking that because you are an artist, you do not have to move like a businesswoman/businessman...

PS: Yes, I got a new jingle! My brother made it. ❤️

Take care 🌹

🎙 In this episode, I talk openly about my current situation.

Take care 🌹

🎙 The white page syndrome doesn't "exist" and "Waiting to be inspired" doesn't make sense.

You want to be more productive and/or creative? Apply some constraint to your work and environnement.

Results guarantee.

Take care 🌹

🎙 When talking about positioning, the main opposition that I receive is: “I do not want to specialise because I will lose opportunities.”

This is not true. Au contraire, applying constraints will nurture the creativity, productivity, and efficiency of your business.

You do not believe me? Let’s talk about it then!

Take care 🌹

🎙 One of my listeners made me noticed that I talked about mission statement in my last episode but didn’t took the time to explain what it is. 

In this episode I talk about the difference between a mission statement and a positioning statement.

☞ Read the article "Positioning is an act of courage."

☞ Listen to Cat Burns' last single ❤

Take care 🌹

🎙 Last I said in the last episode, today I continue the conversation about positioning for independent creative professionals in the music industry.

In this episode, I will focus on creator who share their craft online through platforms like Soundcloud, Bandcamp, etc.

I talk about my discovery of Cat Burns to give you an explicit example of a clear mission statement that drastically level up an artist positioning.

❤️ Listen to Cat Burns' last single

Take care 🌹

This is the second chapter of my special series "Do No't Play Yourself: A Manifesto For Independent Creative Professionals In The Music Industry."

🧠 Positioning is answer this fundamental question: "How do I become less interchangeable in the mind of my clients, costumers or fans?"

Positioning is one of the most powerful marketing concepts. However, I notice that not a lot of creative professionals in the music industry (and other industries tbh) understand that concept nor how to use it to their own advantage.

It's highly possible that this is your case. You have nothing to lose by listening to this. I actually believe that this is going to help you.

📚 RELATED CONTENT

First article ☞ "Writing your mission statement is crucial."

Second article ☞ "Positioning is an act of courage."

Take care 🌹

This is under appreciated and overlooked.

Don't stay blind. Open your spirit and make waves.

Take care 🌹

☞ Connect with me

This episode is related to the "Chapter I - Mindset" of the special series "Don't Play Yourself: A manifesto for (futur) independent professional artists in the music industry".

In this episode I explore one important aspect in your career: your network. The people you surround yourself with will influence your journey positively but also negatively. Therefore, understanding how to connect with likeminded people is crucial.

Take care 🌹

☞ Website

This is the first chapter of my special series "Do Not Play Yourself: A Manifesto For Independent Creative Professionals In The Music Industry."

I want to help professional artist build successful career in the music industry while staying independent. 

"Chapter II - Positioning" and the related article will be uploaded next week.

Take care 🌹

☞ Daily Talk #08 

☞ Website