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Special Webinar: How to Map Your Buyer's Journey for PMMs
In this #TheGTMPack webinar, top product marketing expert Nitin Kartik, & Justin Dorfman, Co-founder & CEO at AssetMule break down how to map your buyer's journey for product marketers.
Talking points include:
💡 Where to start to understand the buyer's journey
💡 The stages of the buyer's journey
💡 How we should think about touchpoints across
the stages of the buyer's journey
💡 How to personalize and target assets during the buyer's journey
💡 How to measure product marketing’s impact on the buyer's journey
💡 How to think about the future of buyer journeys, especially with AI
#productmarketing #pmm #gtm #salesenablement
View all episodes
By AssetmuleIn this #TheGTMPack webinar, top product marketing expert Nitin Kartik, & Justin Dorfman, Co-founder & CEO at AssetMule break down how to map your buyer's journey for product marketers.
Talking points include:
💡 Where to start to understand the buyer's journey
💡 The stages of the buyer's journey
💡 How we should think about touchpoints across
the stages of the buyer's journey
💡 How to personalize and target assets during the buyer's journey
💡 How to measure product marketing’s impact on the buyer's journey
💡 How to think about the future of buyer journeys, especially with AI
#productmarketing #pmm #gtm #salesenablement