The travel industry is known for being susceptible to just about everything, from financial downturns and global conflict to rapid technological development and climate change. However, it's also known for its ability to bounce back—often quite quickly.

At Phocuswright Europe 2025, CheckYeti, a specialist in outdoor experiences, and WingBuddy, a packaged tour operator, joined us in the PhocusWire studio to discuss what it's like to be a niche player in such turbulent times.

CheckYeti CEO Jakob Keller and Michael Carfagnini, chief operating officer of WingBuddy, said that as smaller, more agile operators, they have the ability to adapt more quickly to outside influences and build trust with customers. 

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