Amadeus expects its new partnership with Google Flights and Google Cloud to enhance its airline business by integrating advanced AI tools into its Nevio platform, following a previously failed alliance with ITA Software. Skift Research’s latest U.S. Traveler Trends report shows a surge in American travel, with AI tools like ChatGPT playing a growing role in how people plan and book trips, while direct bookings decline and OTAs rebound. Meanwhile, Booking Holdings reports strong ad performance on Google and a 25% year-over-year increase in social media marketing spend, signaling a shift in digital travel advertising strategy.

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MGM Resorts reported a 4% drop in Las Vegas Strip revenue for Q2, reflecting a broader decline in mid-market visitor traffic, while high-end demand remains strong. LVMH has gained an option to fully acquire the Orient Express brand by 2027 and has also invested in its upcoming luxury yacht project, signaling further expansion in ultra-luxury travel. Meanwhile, the U.S. Department of Justice has dropped its antitrust lawsuit against the Amex GBT-CWT merger, clearing the way for a dominant player in corporate travel to form later this year.

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The U.S. Department of Transportation has approved a new partnership between United Airlines and JetBlue, allowing frequent flyer benefits to be shared across both carriers through their “Blue Sky” collaboration. Royal Caribbean exceeded expectations in Q2, driven by a surge in last-minute bookings and plans to enhance its loyalty and credit card programs. Meanwhile, Etihad Airways’ return to profitability has fueled IPO speculation, though its CEO says the airline is simply preparing for the possibility rather than actively pursuing a listing.

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Hilton is focusing on small- and medium-sized businesses to boost direct corporate bookings, now making up 85% of its corporate travel segment, supported by new tools like Hilton for Business and a global messaging platform. Spirit Airlines will furlough 270 pilots and cut flights starting in November as part of its post-bankruptcy recovery efforts. Meanwhile, Sri Lanka plans to waive visa fees for travelers from 33 countries, including the U.S., aiming to boost tourism by nearly 50% in 2025.

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American Airlines CEO Robert Isom stated the airline will not use AI in fare pricing in a way that undermines consumer trust, distancing itself from Delta’s controversial plan to apply AI to price a portion of domestic flights. Hilton has found that electric vehicle charging stations are now its top booking driver, with travelers actively seeking this amenity more than traditional ones like pools or free breakfast. Meanwhile, Southwest Airlines reported no negative fallout from its new baggage fees introduced in May and expects them to generate over $350 million in earnings this year.

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Hilton reported a slight decline in second-quarter performance, with revenue per available room down 0.5% due to weaker occupancy and policy uncertainty in Washington, though CEO Chris Nassetta expressed optimism for future growth and announced plans to add new brands. Meanwhile, Accor is making a major push into the U.S. market by franchising the nearly 2,900-room Treasure Island in Las Vegas, integrating it into its global ALL loyalty program. In Asia-Pacific, lifestyle hotel rooms have surged fourfold since 2014, and are projected to grow another 34% by 2027, with Marriott and Hyatt expected to lead the region's supply.

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The U.S. passport has fallen to 10th place in the Henley Passport Index—its lowest ranking in 20 years—while Asian countries like Singapore, Japan, and South Korea now lead. Major U.S. travel associations and airlines ramped up lobbying efforts in Q2, though some large hospitality companies like Marriott and Hilton slightly reduced their spending. Meanwhile, Delta is testing AI-driven airfare pricing, prompting criticism from lawmakers who fear it could lead to consumer price discrimination.

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Southwest Airlines will introduce assigned seating and a new eight-group boarding system starting January 27, 2026, ending its longtime open boarding policy. Barcelona plans to close two of its seven cruise terminals in an effort to curb overtourism, reducing cruise capacity by 6,000 passengers by decade’s end. Meanwhile, global business travel spending is expected to reach a record $1.6 trillion in 2025, driven largely by higher spending per trip, with India, South Korea, and Turkey leading market growth.

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Skift Research has released its State of Travel 2025 Report, offering a data-rich look at global travel trends, including regional performance and the growing impact of AI. United Airlines executives say rising demand and a stabilizing global landscape are boosting confidence, despite a recent downward revision to its profit forecast. Meanwhile, Wyndham Hotels has partnered with Grubhub to provide delivery services at nearly 6,000 U.S. locations, reflecting a broader industry move toward outsourcing guest services.

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Marriott CFO Leeny Oberg will retire in March 2026, with Jen Mason set to succeed her as the company prepares for a leadership transition. American Express Travel will discontinue its flight and hotel packages by the end of July as part of a website overhaul and shift in customer benefits. Meanwhile, United Airlines has lowered its 2025 profit forecast but noted rising demand and a more stable global outlook.

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