Booking doubles down on independent hotels as AI agents and Airbnb target the same supply, Airbnb begins testing loyalty benefits it calls a potential “massive accelerant,” and Air France-KLM crosses a €2 billion profit milestone on strong premium demand.

On today’s Skift Daily Briefing, ⁠Sarah Dandashy⁠⁠ breaks down how platforms are fighting for control of independent inventory, why Airbnb loyalty could reshape repeat behavior, and how premium cabins continue anchoring airline profitability.

This episode is presented by ⁠⁠⁠⁠Lodgify!⁠⁠⁠⁠

Articles Referenced:

⁠⁠⁠⁠⁠⁠⁠Honorable Mention: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@AskAConcierge on IG⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Booking CEO Touts Ties With Independent Hotels as Agentic AI and Airbnb Seek Gains
Airbnb Tests Loyalty Benefits. Chesky Says Program “Could Be a Massive Accelerant”
Air France-KLM Hits €2 Billion Profit Milestone as Premium Anchors Outlook

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U.S. airlines detail how AI is reshaping daily operations, Airbnb signals hotels are now a core growth strategy, and IHG overhauls its data systems so AI agents can better surface and sell its properties.

On today’s Skift Daily Briefing, Sarah Dandashy⁠ breaks down how AI is moving from back-end efficiency to customer-facing decisions, why Airbnb is positioning itself as a full-spectrum lodging platform, and how structured, machine-readable hotel content may determine which brands stay visible in an AI-driven search world.

This episode is presented by ⁠⁠⁠⁠Lodgify!⁠⁠⁠⁠

Articles Referenced:

⁠⁠⁠⁠⁠⁠⁠Honorable Mention: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@AskAConcierge on IG⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Here’s How U.S. Airlines Say They’re Using AI
Airbnb’s Hotel Strategy Is Now Much Bigger
IHG Overhauls Its Hotel Data for AI Agents

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IHG launches its 21st brand, Noted Collection, Skift argues the industry’s most profitable product is traveler anxiety, and new reporting asks whether AI agents could upend traditional travel metasearch.

On today’s Skift Daily Briefing, ⁠Sarah Dandashy⁠⁠ breaks down why hotel soft brands keep multiplying, how flexibility add-ons have become a core revenue stream, and whether AI will turn price comparison from a website into an invisible layer inside your travel assistant.

This episode is presented by ⁠⁠⁠⁠Lodgify!⁠⁠⁠⁠

Articles Referenced:

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A major U.S. hotel union says immigration enforcement is costing hospitality jobs, São Paulo’s Terminal BTG Pactual redefines premium airport travel with a standalone private terminal model, and the latest Skift Travel Health Index shows global travel stabilizing while growth shifts east and toward experience-led demand.

On today’s Skift Daily Briefing, Sarah Dandashy⁠ unpacks how immigration policy is rippling through hotel staffing and perception, why premium airport experiences are becoming unbundled from airlines, and what steady-but-shifting global travel growth means for where the industry heads next.

This episode is presented by ⁠⁠⁠⁠Lodgify!⁠⁠⁠⁠

Articles Referenced:

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Hilton and Marriott warn that AI platforms could disrupt direct bookings, Sabre partners with PayPal and Mindtrip to enable fully conversational “agentic” trip booking, and Tripadvisor reports continued traffic declines as AI search overviews reshape discovery.

On today’s Skift Daily Briefing, ⁠Sarah Dandashy⁠ breaks down how hotels are bracing for chatbot-driven distribution, why conversational planning is moving toward real transactions, and what shrinking search traffic means for travel brands built on the old funnel.

This episode is presented by ⁠⁠⁠⁠Lodgify!⁠⁠⁠⁠

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Marriott leans into “live tourism” as a steady growth engine around the Olympics and World Cup, Klook launches a creator-driven spring role to convert cherry blossom buzz into bookings, and Dubai International Airport posts its busiest year ever while scaling for even bigger capacity.

On today’s Skift Daily Briefing, Sarah Dandashy unpacks how major events are becoming predictable revenue lanes, why creator-led travel planning is evolving into a direct booking funnel, and how Dubai is engineering airport infrastructure as a competitive advantage.

Articles Referenced:
Marriott Expects Olympics and World Cup Lift — Live Tourism as the New Norm
Klook’s Chief Spring Officer Role Signals a Deeper Bet on Creator-Led Travel Booking
Dubai Airport Records Busiest Year Ever

OpenAI begins testing ads inside ChatGPT, Bad Bunny’s Super Bowl moment puts Puerto Rico in the global spotlight, and MGM powers its Las Vegas Strip properties with solar to lock in long-term energy costs.

On today’s Skift Daily Briefing, Sarah Dandashy⁠ breaks down how conversational AI is becoming a new travel marketing channel, whether cultural buzz can convert into destination bookings, and why MGM’s renewable energy move is as much about financial control as sustainability.

This episode is presented by ⁠⁠⁠⁠Lodgify!⁠⁠⁠⁠

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Hilton faces escalating activist pressure over ICE housing, American Airlines flight attendants issue a no-confidence vote in CEO Robert Isom, and GLP-1 drugs like Ozempic begin reshaping how travelers spend on food, alcohol, and wellness.

On today’s Skift Daily Briefing, Sarah Dandashy⁠ unpacks how reputational risk is turning personal for hotel brands, why labor tensions at American signal deeper operational strain, and how weight-loss drugs are quietly reallocating travel dollars.

This episode is presented by ⁠⁠⁠⁠Lodgify!⁠⁠⁠⁠

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U.S.–Europe travel demand is slipping ahead of the 2026 World Cup, showing how quickly sentiment can reshape even marquee travel moments. At the same time, Google’s AI-powered search is changing how trips are discovered, with more planning happening inside conversations instead of clicks. And Accor is tying staff bonuses to climate goals, signaling that sustainability is becoming a real operational lever — not just a brand message.

On today’s Skift Daily Briefing, ⁠⁠Sarah Dandashy⁠⁠⁠ breaks down what these stories say about demand volatility, AI-driven discovery, and how sustainability is becoming an operational strategy in travel.

This episode is presented by ⁠⁠⁠⁠Lodgify!⁠⁠⁠⁠

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Travel brands are facing a “more for less” moment — and nowhere is that tension clearer than in the midscale hotel segment. As inflation, debt, and deferred renovations squeeze owners, major hotel groups are racing to protect trust by cutting renovation costs, tightening quality controls, and launching new brands designed to actually work at lower price points.

Travel marketing around the Super Bowl is also getting more selective. With ad costs soaring, brands are opting for sharper positioning over splashy presence — using the moment to signal product upgrades, cultural shifts, or long-term partnerships rather than betting everything on one expensive spot.

And in meetings and events, planners are borrowing directly from festivals as attendees demand experiences that feel immersive, interactive, and worth sharing. From roaming performers to live artists and unexpected moments, entertainment is shifting from background programming to a core part of how events create memory and meaning.

On today’s Skift Daily Briefing, ⁠Sarah Dandashy⁠⁠ breaks down what these stories say about value perception, brand signaling, and experience-driven engagement in travel right now.

This episode is presented by ⁠⁠⁠⁠Lodgify!⁠⁠⁠⁠

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