Sarah Kopit and Adriana Lee break down why the travel industry may not actually be ready for AI despite the rush to adopt it.

They explore fragmented hotel data systems, why travelers still do not trust AI booking tools, and how companies are starting to optimize not just for customers — but for AI agents themselves.

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00:00 AI Readiness Reality Check

00:48 Meet Adriana Lee: The Guest Co-Host

02:34 Hotels Data Fragmentation

03:40 Why Only Two Percent

06:18 Trust Guarantees and Risk

08:15 AI Search Fails in Practice

10:34 Mews and SiteMinder Integration

13:35 Business to Agent Era

21:00 Expedia Explore Takeaways

21:54 Top AI Operators Insights

27:06 Winners Losers and Wrap

Sarah Kopit reports live from Airbnb’s Summer Release event in San Francisco as Brian Chesky unveils Airbnb’s expansion into hotels, car rentals, services, and experiences.
Sarah and Seth Borko break down why Airbnb increasingly looks like a full-service OTA, what Expedia’s latest acquisition says about the future of travel commerce, and how AI, creators, and social shopping are reshaping travel discovery.

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00:00 Two Events Same Day

02:27 Airbnb Summer Release Highlights

03:48 Scaling Experiences and Services

05:43 Hotels Expansion Strategy

08:21 Selling Out Debate

10:43 AI Enhancements Not Hype

13:19 Conference Vibes and WiFi

14:41 Cars and OTA Convergence

16:51 Expedia CarTrawler Scoop

19:06 Car Rental Realities

20:41 Mexico Rental Stories

23:46 CarTrawler Deal Math

25:46 Airbnb Versus OTAs

27:24 Winners And Losers

29:20 Proper Hotel Design Wins

31:22 Luxury Hotel Little Things

32:36 Luxury Travel Shifts

33:53 Chasing Brian Chesky

34:26 Wrap Up And Goodbye

International travel to the U.S. fell another 14% as America’s tourism challenges continue ahead of the World Cup.
Sarah Kopit and Seth Borko break down the growing perception problem facing the U.S., the pressure hotel owners are feeling from major brands, and why TikTok may become a major player in travel booking and discovery.

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00:00 Inbound Tourism Slump

02:52 Is America Safe

05:33 Why Visitors Stay Away

08:07 World Cup Reality Check

09:38 Market Breakdown Canada EU Asia

11:50 China Trip Visa Talk

14:03 Hotel Owners Squeezed

17:47 Comment Cesspool Debate

20:14 Are Brands the Villains

22:32 Brands Aren’t Self-Correcting

24:32 AI Will Cull Hotel Brands

26:13 TikTok Shop Meets Travel

28:08 Why Experiences Sell First

29:40 Survey Data on Social Booking

31:08 Creators Close the Funnel

34:25 Live Streaming Travel Commerce

35:51 Winners and Losers Segment

36:03 Liberty Game Marketing Win

38:33 Hantavirus Cruise Panic

40:57 Ending on Women’s Sports

42:00 Wrap Up and Sign Off

America has never had the equivalent of a tourism minister — until now.

In March, President Trump created the role of Special Presidential Envoy for American Tourism, Exceptionalism, and Values, and handed it to Nick Adams: conservative commentator, self-styled "alpha male," and the loudest pitchman U.S. travel has ever had. 

In this special edition of the Skift Travel Podcast, Gordon Smith sits down with Adams for one of his first extended interviews in the role. They cover the operational push behind the 2026 World Cup, mounting concerns over transit pricing and visa wait times, and the "fake narratives" Adams says are distorting global perceptions of the U.S. 

Adams also lays out his ambitious goal of 100 million international visitors by 2030, and explains what "American exceptionalism" looks like through a tourism lens. 

It's a candid conversation with one of the most outspoken voices in U.S. travel — and a central question hanging over it all: is the world ready to buy what Nick Adams is selling?

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Spirit Airlines is shutting down after years of financial struggles, failed merger attempts, and rising costs.
Sarah Kopit and Seth Borko break down what killed Spirit, what it means for budget travel in the U.S., and why Skift Research found that travelers don’t necessarily return to destinations simply because they loved them.

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00:00 Spirit Goes Dark
02:09 Bag Fees and Cheap Fares
02:41 A Rare US Airline Collapse
03:39 LaGuardia Marine Terminal Fallout
04:50 What Killed Spirit
05:37 DOJ Merger Block and Bailout Debate
10:48 Low Cost Model Under Pressure
14:26 Who Wins Next JetBlue
15:39 New Report Destination Loyalty
17:12 Why Loyalty Is Hard
17:40 Survey Chart Surprise
19:04 What Drives Returns
19:32 Family Comfort Factor
20:37 Jumpstart Vacation Mode
22:42 Strategy For Destinations
25:15 Repeat Travel Examples
29:02 Winners And Losers
30:22 Pop Culture Pivot
33:22 Wrap Up And Goodbye

OTAs still dominate travel booking, but pressure is building from AI, banks, and global disruption.
Seth Borko and Dennis Schaal break down Booking’s earnings, the Capital One–Hopper deal, and what it all means for the future of online travel.

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00:00 Six Million Room Nights

01:05 Meet Dennis Schaal

02:42 Booking Earnings Breakdown

05:26 US Share Gains

06:23 Brand Strategy Debate

08:35 Genius Loyalty Power

10:20 Airbnb Loyalty Questions

13:02 Connected Trip Expansion

15:58 Glen Fogel Insight

17:03 AI Disruption Debate

19:44 OTA Marketing Arbitrage

21:38 Skift Path to Purchase

22:41 Search Phase Shift

22:57 AI Enters Decision

24:08 Trust and Intermediaries

25:16 Customer Service Reality

27:29 Capital One Buys Hopper Tech

28:50 Hopper and B2B Arms Race

31:14 B2B OTAs vs GDS

33:26 Expedia CFO Shakeup

36:29 Airbnb Services Debate

40:04 OTAs Still Dominate Booking

43:44 Winners Losers and Lessons

TV is driving travel demand. AI is reshaping how people search.
Sarah Kopit and Seth Borko break down how culture and technology are changing who controls visibility, demand, and bookings in travel.

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01:10 Prestige TV Confessions

01:28 HBO at Hotel Conferences

03:09 White Lotus Tourism Effect

06:59 Season Four Location Scoop

09:57 Hyatt Unbound Soft Brands

12:24 Fan Mail Hotelier Squeeze

14:45 AI Search Visibility Shock

18:46 AI Citations Study

20:28 Why Aggregators Win

21:06 Brands Need Answers

23:07 Do Travelers Want Rankings

24:38 Chart of the Week

27:06 Trust and Accuracy

29:02 Research vs Booking

31:00 Winners and Losers

34:08 Wrap Up and Farewell

Hotel brands are winning while owners face rising costs and softer demand.
Sarah Kopit and Seth Borko break down the growing pressure on hotel owners and what it means for the future of the franchise model.

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Timestamps:

00:00 Tax Day By Numbers

02:05 Refunds And Reality

04:34 Filing Jointly Milestone

05:15 Behind The Big Feature

07:29 Hotel Owners In Crisis

11:16 Costs Squeezing Operators

15:17 Fees Brands Take Off Top

17:21 Asset Light Winners Losers

18:26 Franchise Model Breaking Point

19:41 Do Brands Earn Fees

20:11 Tech Enables Independence

21:47 Why Brands Still Matter

23:49 PIPs And Brand Standards

26:07 Asset Light Versus Owners

29:25 World Cup Hotel Stress Test

31:42 Swiss Cheese Risk Stack

33:06 Winners Losers And Wrap

Flights are cheap. Hotels are expensive.

Sarah Kopit and Seth Borko break down the economic forces driving up travel costs — and what it means for travelers, hotel owners, and the future of the industry.

Presented by ⁠⁠⁠⁠⁠Viasat Ads⁠⁠⁠⁠⁠. Click ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠ to learn more!

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01:40 Why Labor Costs Rise

03:06 Artemis Moon Mission

04:23 Sci Fi and Space Evolution

06:51 Sam Altman Profile

13:10 Cost Disease Explained

18:57 Travel as Social Antidote

20:47 Hotels Get Unaffordable

21:43 Overtourism and Cheap Flights

22:32 Why Flights Stay Cheap

23:47 Airline Efficiency Revolution

24:52 Hotels Lag Behind

25:49 Labor Crunch Reality

28:17 Fixing Hotels Like Airlines

31:37 Owners Squeezed Hard

32:33 Cost Levers Breakdown

35:13 Hyatt Tackles Distribution

39:54 Winners Losers Wrap

Airline leadership shakeups, alliance shifts, and AI-driven discovery are all hitting travel at once.

Sarah Kopit and Seth Borko break down what these changes mean for how the industry operates — and how travelers choose where to go.

Presented by ⁠⁠⁠⁠⁠Viasat Ads⁠⁠⁠⁠⁠. Click ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠ to learn more!

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00:00 Airline Drama Teaser

01:18 England Trip Banter

01:45 Brummy Accent Storytime

03:29 Air Canada Language Fallout

07:07 Flag Carriers And Politics

09:10 Willie Walsh Joins IndiGo

13:43 ITA Airways To Star Alliance

15:08 April Fools News Pitfalls

17:41 Hotels Lose Discovery Window

19:45 AI Disrupts Travel Discovery

20:50 AI Discovery Black Box

21:36 Experience First Search

22:26 AI Shelf Space Shrinks

23:55 Funnel Flips To Experiences

26:10 Hotels Build Surface Area

27:13 Ads And Monetization

29:45 Live Translation Breakthrough

33:13 Travel Friction And Language

36:12 Winners And Losers

37:48 Airlines Week Wrap