In this episode of the Skift Travel Podcast, Sarah Kopit and Seth Borko sit down with Thomas Reiner from Altimeter Capital to discuss the transformative impact of AI on the travel industry. They cover the shift from traditional keyword searches to conversational AI, the importance of trust in AI-driven travel planning, and the implications for online travel agencies and direct bookings. The conversation also explores the role of user-generated content and voice technology in enhancing the travel experience.

00:00 Introduction to AI in Travel

02:59 The Shift from Keywords to Conversational AI

05:55 Trust and AI in Travel Planning

08:48 Impact on Online Travel Agencies

11:57 The Future of Direct Bookings

14:53 User-Generated Content and AI

17:59 The Role of Voice in Travel AI

20:53 Blue Sky Predictions for AI in Travel

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Skift’s Sarah Kopit and Seth Borko are joined by Jeremy Jauncey, CEO of Beautiful Destinations, to discuss the burgeoning field of social commerce within the travel industry. The conversation explores how platforms like TikTok and Instagram are reshaping travel discovery and planning, the evolving consumer behaviors in travel bookings, and the potential future of travel commerce driven by influencers and social media. They also touch on the role of major platforms, including YouTube, in this dynamic landscape. In this conversation, Jeremy discusses the evolving landscape of travel marketing, emphasizing the importance of content creation over traditional advertising. He highlights the shift in budget allocation towards continuous content creation, particularly short-form video, and the role of influencers and creators in this new paradigm. The discussion also touches on the trends in social commerce, particularly in Asia, and the potential for social media to address issues like overtourism by promoting lesser-known destinations. Jeremy shares insights on how social media influences travel choices and the importance of adapting marketing strategies to leverage the power of creators.

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In this episode of the Skift Travel Podcast, Sarah Kopit and Seth Borko engage in a comprehensive discussion with David Neeleman, founder of JetBlue and Breeze Airways. The conversation covers the fragility of the aviation industry, the challenges faced by low-cost carriers, the implications of mergers, and the regulatory landscape affecting market consolidation. Neeleman also shares his critical views on sustainable aviation fuel (SAF) and discusses the future of Breeze Airways, emphasizing innovation and the use of technology to enhance customer experience.

Takeaways

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In this episode of the Skift Travel Podcast, hosts Sarah Kopit and Seth Borko sit down with Steve Hafner, CEO of Kayak, in New York City to discuss this year’s travel Megatrends.

They start with Skift’s lead Megatrend for 2025: The growing impact of live tourism on travel trends, highlighting how major events like Formula 1 races and Taylor Swift concerts drive significant travel demand, especially in smaller markets. To capitalize on this, Kayak is using AI to anticipate major travel events by creating targeted landing pages that help users easily find relevant travel options. While these events generate substantial interest, Hafner acknowledged the challenge of effectively monetizing event-driven travel and noted that Kayak is still working on fully integrating ticketing with travel planning, including partnerships with platforms like SeatGeek. 

Another notable trend is the rise of pet-friendly travel, with 6% of Kayak’s searches including pet-friendly filters, showing that travelers are increasingly factoring in their pets when planning trips. Similarly, social media and influencer marketing are becoming critical tools for travel discovery. Kayak is working on a model where influencers can earn commissions when their followers book travel through their recommendations, turning social media into a performance marketing channel. 

Hafner also addressed the rise of AI-powered search engines like ChatGPT and Gemini, which present both challenges and opportunities for Kayak. As AI increasingly helps users find travel options without visiting traditional search engines, Kayak is working to integrate its services into AI models while maintaining direct user engagement. He noted that Google's shift toward AI-driven search results is reducing organic visibility for travel companies, forcing Kayak to invest more in paid advertising and alternative marketing strategies. 

International travel demand is also increasing, particularly to Asia (notably Japan), as travelers seek more diverse experiences beyond the U.S. Hafner attributed this trend largely to social media influence, where platforms like TikTok inspire travelers with visually appealing destinations. Despite concerns over crime and Airbnb restrictions, New York City remains a top travel destination, with high demand driving hotel prices up. 

Looking ahead, Hafner emphasized that Kayak is focusing on improving its mobile app and adapting to AI-driven search trends to stay competitive in an evolving travel landscape. He believes that AI will play a major role in travel booking, with agentic AI potentially automating travel planning and purchases in the near future. As the industry evolves, Kayak is striving to remain a key player by leveraging technology, enhancing user experience, and staying ahead of shifting consumer behaviors.

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In this episode of the Skift Travel Podcast, hosts Sarah Kopit and Seth Borko discuss their travel predictions for 2025, reflecting on holiday experiences and the need for a return to routine. They explore consumer spending trends, regional differences in travel priorities, and the impact of social media on travel bookings. The conversation also covers growth in the online travel sector, the hotel industry's revenue projections, and insights from consumer surveys that reveal a strong desire for exploration and travel as a top discretionary expense.

In this episode of Skift's How I Travel series, Skift CEO & Founder, Rafat Ali, interviews Sarah Kopit, Editor-in-Chief of Skift, discussing her personal travel philosophy, habits, and reflections. They explore topics like her transition from fast-paced work life to relaxed, unplugged vacations, her family-oriented travel preferences, her minimalist approach to packing, and her cautious stance on environmental travel. The conversation highlights her upbringing in a travel-loving family, her adventurous pre-kids travel experiences, and her current focus on creating enriching travel experiences for her children.

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In this episode of the Skift How I Travel series, Skift Founder & CEO, Rafat Ali, interviews Skift's Chief Product Officer, Jason Clampet, about his travel habits and philosophies. They discuss Jason's unfussy approach to travel, the balance between local and international trips, airline loyalty, packing strategies, and the importance of food in travel experiences. Jason shares insights on family travel, home swapping, and his pet peeves regarding hotel usability, particularly in relation to hooks and lighting. In this conversation, Rafat and Jason discuss various aspects of travel, including hotel experiences, exploring new destinations, maintaining fitness on the road, food choices, the role of technology, overcoming language barriers, and the appeal of cities like Copenhagen. They also touch on how their travel habits have evolved over time, the significance of souvenirs, and advice for future travelers.

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Skift's How I Travel Podcast Series features intimate conversations diving deep into the personal travel philosophies, habits, and styles of industry insiders and cultural influencers. Each episode features an in-depth interview with an expert traveler, where they share their unique perspectives on various aspects of the travel experience.

This episode features an extended interview exploring the travel philosophy of Colin Nagy, a seasoned travel writer. The conversation delves into Nagy's long-term perspective on travel as a lifestyle, emphasizing its impact on his thinking and personal growth, rather than solely focusing on the typical travel influencer aesthetic. Key themes include Nagy's appreciation for authentic hospitality and well-crafted experiences, his approach to destination selection driven by regional fascination and personal connections, and his insights into navigating business and leisure travel seamlessly.

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On this week's Skift Travel Podcast, hosts Sarah Kopit and Seth Borko dive into Skift's annual Megatrends, offering insights into how the travel landscape is evolving to meet new consumer expectations and societal changes. Key trends include the growing demand for pet-friendly accommodations, the professionalization of influencer marketing in travel, and a significant focus on AI’s impact behind the scenes. Seth and Sarah's conversation touches on the rise of live tourism and authentic, remote experiences as travelers prioritize connection and uniqueness over traditional luxury, as well as how psychedelics and "quiet luxury" are reshaping wellness and high-end travel markets.

Read the feature: Skift Travel Megatrends for 2025

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Airline loyalty programs have long been considered highly valuable assets, generating significant revenue through credit card partnerships and brand affiliation. However, recent changes have made earning and redeeming miles increasingly complex, prompting frustration among everyday travelers. Lounges are overcrowded, and higher spending thresholds mean only top-tier customers maintain easy access to premium perks. Meanwhile, regulators are scrutinizing these programs for their lack of transparency and consumer fairness, leaving the future of airline loyalty uncertain.

Read the feature story: Are Loyalty Programs Fair? The Backlash Against Airlines’ Most Valuable Asset

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