Flying taxis move closer to U.S. airspace, Hilton rethinks brand building in an AI-driven marketing world, and micro events emerge as a defining trend for 2026.

In the final Skift Daily Briefing of 2025, Sarah Dandashy looks ahead at the forces reshaping travel and hospitality — from electric air mobility gaining regulatory momentum, to why brand loyalty still matters as AI optimizes acquisition, to how smaller, more intentional events are redefining the meetings industry.

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