Google’s latest AI search updates are pushing the experience closer to a personalized travel concierge, blending answers, follow-up questions, and private context into a single planning flow. As more inspiration and decision-making happens inside Google’s interface, travel brands face a tougher challenge staying visible — and differentiated — before a traveler ever clicks through.

The 2026 FIFA World Cup is also reshaping expectations for corporate travel, with companies treating the tournament as a multi-city business platform rather than a single-event trip. From executive hosting to incentive travel, the opportunity is big — but so are the logistical risks tied to visas, borders, and timing across three countries.

And at Kayak, a leadership change signals how much travel search itself is in flux. As longtime CEO Steve Hafner shifts focus toward AI innovation and a new chief takes the helm, the move underscores a broader transition in how travelers compare options and move from question to decision.

On today’s Skift Daily Briefing, ⁠Sarah Dandashy⁠⁠ breaks down what these stories say about personalization, event-driven travel, and the future of search in the travel industry.

This episode is presented by ⁠⁠⁠⁠⁠Lodgify!⁠⁠⁠⁠⁠

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AI agents are beginning to network with each other, and travel booking is emerging as one of the most consequential use cases. As autonomous agents gain the ability to plan and execute trips on their own, the competitive battle may shift from search rankings to being embedded as the default choice inside AI-driven decision tools.

Meanwhile, warming winters are putting mounting pressure on ski resorts, exposing the limits of snowmaking as a long-term solution. With fewer reliable snow days and growing climate volatility, resorts are facing structural challenges that efficiency upgrades alone can’t solve.

And Marriott’s CEO outlines how the hotel giant is reshaping its strategy to stay closer to customers earlier in the planning process, from pushing deeper into midscale to expanding experiences and non-room revenue — all as new intermediaries challenge who truly “owns” the traveler.

On today’s Skift Daily Briefing, ⁠Sarah Dandashy⁠⁠ breaks down what these developments say about distribution, climate risk, and customer ownership in travel right now.

This episode is presented by ⁠⁠⁠⁠Lodgify!⁠⁠⁠⁠

Articles Referenced:

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Accor becomes one of the first major hotel groups to show up inside ChatGPT, signaling how early-stage travel discovery is shifting into AI conversations. Meta outlines a future where inspiration, shopping, and customer service collapse into a single scroll — with big implications for travel brands. And Southwest leans fully into assigned seating, bag fees, and OTA partnerships as it prioritizes profitability over differentiation.

On today’s Skift Daily Briefing, Sarah Dandashy breaks down what these moves reveal about where travel distribution, marketing, and airline economics are headed next.

This episode is presented by ⁠⁠⁠Lodgify!⁠⁠⁠

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Hilton is reportedly preparing a new brand aimed squarely at smaller college towns, expanding its Graduate strategy with a more accessible concept called Undergraduate by Hilton.

As immigration enforcement ramps up and travel infrastructure gets pulled into the spotlight, much of the U.S. travel industry is choosing silence — raising questions about neutrality, values, and risk. And Taiwan’s Starlux Airlines unveils a gold Airbus A350, turning an aircraft into a flying branding experiment in the attention economy.

On today’s Skift Daily Briefing, Sarah Dandashy breaks down what these moves say about branding, positioning, and strategy in travel right now.

This episode is presented by ⁠⁠Lodgify!⁠⁠

Articles Referenced:⁠⁠⁠

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Ian Schrager teams up with Highgate to finally scale the Public Hotels brand, betting that vibe can work at volume if the operations are right. Europe flirts with World Cup boycott chatter tied to U.S. politics, raising fresh concerns about inbound demand ahead of 2026. And American Airlines says January bookings are back, led by premium and corporate travelers as the airline doubles down on its front-of-the-plane strategy.

On today’s Skift Daily Briefing, Sarah Dandashy breaks down what’s shifting in hotels, global tourism sentiment, and airline demand as 2026 takes shape.

This episode is presented by ⁠Lodgify!⁠

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A massive winter storm slams U.S. air travel, triggering more than 10,000 flight cancellations and ripple effects nationwide. Agoda’s CEO delivers a blunt message on AI adoption as travel companies shift from testing to full-scale execution. And Saudi Arabia hits pause on parts of Vision 2030, signaling a recalibration from spectacle to feasibility.

On today’s Skift Daily Briefing, Sarah Dandashy breaks down what travelers need to know, how OTAs are reorganizing around AI, and why Saudi’s mega-projects are entering a new phase of reality checks.

This episode is presented by Lodgify!

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We’re sharing a preview of a new podcast from Skift called Skift Take Sessions.

Skift Take Sessions is a weekly, journalist-led podcast built from the most important conversations shaping the global travel industry. Each episode features candid interviews with CEOs and senior leaders across airlines, hotels, and travel platforms, recorded live at Skift events and expanded with context around why the conversation matters now and what we learned.

Hosted by Wil Slickers, the show brings listeners inside executive-level thinking from leaders at companies like Hilton, Expedia Group, Airbnb, JetBlue, and more.

New episodes drop every week.

Listen and follow Skift Take Sessions:

Hotel tech moves toward autonomous operations, Apple prepares to turn Siri into a true AI chatbot, and United weighs in on how a proposed credit-card interest cap could reshape airline loyalty economics.

On today’s Skift Daily Briefing, Sarah Dandashy breaks down why Mews’ $300 million raise signals a shift toward AI-run hotel operations, what Apple’s next move means for travel booking inside conversational assistants, and why United believes new credit rules could hit its competitors harder than itself.

This episode is presented by ⁠Lodgify!⁠

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Ryanair turns a public spat with Elon Musk into a masterclass in attention economics, Google offers blunt advice to travel brands navigating AI-driven discovery, and Outsite secures private equity backing for its “social extended stays” model.

On today’s Skift Daily Briefing, Sarah Dandashy breaks down how controversy is becoming a low-cost marketing strategy, why visuals and reviews now matter more than generic keywords, and how hospitality is packaging belonging as a scalable product — without blowing up the balance sheet.

This episode is brought to you by ⁠Lodgify!⁠

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Travel creators tap into a powerful validation economy in South Asia, Sphere bets on a smaller, scalable venue model near Washington, D.C., and Europe’s much-criticized short-haul business class gets a rare defense.

On today’s Skift Daily Briefing, Sarah Dandashy breaks down how creators are becoming cultural interfaces for massive audiences, why Sphere’s next move is about networks, not spectacle, and how “Eurobusiness” class is really about flexibility and friction reduction — not the seat itself.

This episode is brought to you by ⁠Lodgify!⁠

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