Aviation's net zero target may be getting pushed back as sustainable fuel supply falls dramatically short, Cathay Pacific says summer demand is holding strong while the Gulf stays grounded, and luxury hotel guests are paying higher rates without blinking.

On today's Skift Daily Briefing, Sarah Dandashy breaks down why aviation's 2050 climate pledge is losing credibility without real government follow-through on sustainable fuel, how the Iran war's disruption of Gulf routes is quietly benefiting Asian hubs like Hong Kong, and why the K-shaped travel economy is showing no signs of letting up at the luxury end.

Articles Referenced:

Aviation's 2050 Net Zero Target Could Slip — The More Likely Outcome

Cathay Pacific CEO: Summer Demand Is Holding Up Despite Fuel Price Shock

CoStar: Luxury Travelers Show No Pushback on Higher Hotel Rates

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The U.S. launches a $750 fast-track visa program that creates a two-tiered system for international travelers, Apple's rebuilt Siri could quietly reshape where the travel journey begins, and the most influential person in travel is someone most people have never heard of.

On today's Skift Daily Briefing, Sarah Dandashy breaks down why the new expedited visa fee is the latest signal that the U.S. is becoming an increasingly expensive and complicated destination to visit, how Apple's rebuilt Siri could shift where travelers start their journey before they ever open an airline app, and why Ken Chenault's web of boardroom influence makes him the most consequential non-operator in the travel industry today.

Articles Referenced:

$750 Visa Appointment Fee

Apple's Rebuilt Siri Opens New Doors for Travel Apps

How Ken Chenault Became Travel's Most Consequential Non-Operator

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Airline Profits Just Got Cut in Half — and United Still Wants to Buy American

The global airline industry takes a brutal hit as profits are slashed nearly in half, global travel growth turns negative for the first time this year, and United's CEO is still publicly chasing a merger American keeps refusing.

On today's Skift Daily Briefing, Sarah Dandashy breaks down why the Iran war has upended what was supposed to be a strong year for airlines and left the Middle East as the only region posting an outright loss, what it means that global travel momentum has quietly flipped negative for the first time in 2026, and why Scott Kirby keeps the American Airlines merger idea alive even as American keeps saying no.

Articles Referenced:

Middle East Airlines Face $4.3 Billion Loss — the Only Region in the Red

Global Travel Growth Has Turned Negative for the First Time This Year

United CEO Still Wants a Merger With American

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World Cup travel demand is falling short of expectations as international visitors stay home, Delta quietly made its credit card a better deal while every other airline raises fees, and a top hotel tech founder says the industry is using AI to solve the wrong problem.

On today's Skift Daily Briefing, Sarah Dandashy breaks down why the international tourist windfall host cities were promised isn't materializing, how Delta's Amex card expansion is a masterclass in playing the loyalty game right, and why hotels cutting costs with AI are missing the bigger opportunity sitting right in front of them.

Articles Referenced:

World Cup Travel Demand Expectations Deflated

Delta Expands Benefits on Amex Cards

Why Hotel AI Keeps Cutting Costs Instead of Making Money

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The Iran war has dramatically reshuffled global tourism demand, the founder of collapsed startup Sonder is already back with a lean AI-powered travel agent, and Priceline just gave its AI assistant the biggest overhaul in two years.

On today's Skift Daily Briefing, Sarah Dandashy breaks down why the Middle East's tourism collapse isn't killing global demand so much as redirecting it, how Francis Davidson is betting that asset-light AI software is the antidote to everything that killed Sonder, and why Priceline's Penny upgrade is a preview of where the entire travel industry is heading.

Articles Referenced:

Iran War Drives Middle East Tourism Slump and a Global Demand Shift

After Sonder's Collapse, Francis Davidson Returns With an AI Travel Agent

Priceline Penny Revamp: Multiagent AI Powered by Anthropic Claude

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A single AI-powered flight search just exposed a massive economic blind spot for the entire travel industry, new research reveals that treating women as one travel segment is quietly costing brands serious revenue, and Expedia's new chief AI officer just laid out the company's boldest bet yet.

On today's Skift Daily Briefing, Sarah Dandashy breaks down why AI-powered travel search is breaking a system built on the assumption that humans eventually give up, how brands still running generic women's campaigns are leaving their highest-value customers completely unreached, and why Expedia's answer to AI disruption is to become the infrastructure everyone else depends on.

Articles Referenced:

AI Impact on Travel Search Costs

Women Travelers Are Not a Segment. Treating Them as One Is a Strategic Mistake.

Expedia's New Chief AI Officer on What the Company Is Really Building

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Two blockbuster deals in one week put Barry Diller and Tilman Fertitta on track to control a massive chunk of Las Vegas hospitality, Southwest Airlines confirms it's going international and eyeing lounges, and Hilton just launched a brand new hotel concept targeting a market most chains have ignored.

On today's Skift Daily Briefing, Sarah Dandashy breaks down why the MGM and Caesars deals signal a new era of ownership concentration on the Strip, how Southwest's latest reinvention is starting to look a lot like the airlines it swore it would never become, and whether Hilton's college-town bet can survive the notoriously seasonal economics of campus hospitality.

Articles Referenced:

Barry Diller Moves to Take Over MGM Resorts in $18 Billion Deal

Caesars Agrees to $5.7 Billion Takeover by Tilman Fertitta

Southwest Moves Toward Latest Reinvention: Long-Haul International and Lounges

Hilton Launches Undergraduate Hotel Brand for College Towns. Here's What the Numbers Say.

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United's CEO slams merger speculation and delivers a brutal public assessment of JetBlue's finances, the U.S. government spent eight years producing a one-page PDF about passenger rights, and Expedia just bet big on one of YouTube's biggest streamers to win over Gen Z.

On today's Skift Daily Briefing, Sarah Dandashy breaks down why Scott Kirby is done buying growth and betting that weaker airlines will simply hand United market share for free, why America's new passenger rights rule is a masterclass in doing the bare minimum while Europe has been paying travelers cash for delays since 2004, and why Expedia's IShowSpeed partnership signals that creator marketing has officially moved from experiment to core strategy across the travel industry.

Articles Referenced:

United CEO Slams 'Idiotic' Theory He Used American Bid as Cover for Smaller Deal

It Took Eight Years to Create a One-Page PDF for the U.S. Airline Industry

Expedia x IShowSpeed: Why Brands Are Doubling Down on Creators

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Hotels and OTAs have been battling over direct bookings for a decade — here's who's actually winning, Marriott just struck a deal that signals hotels are serious about selling more than just rooms, and two major hotel tech companies are joining forces to fix the data problem standing in the way of AI.

On today's Skift Daily Briefing, Sarah Dandashy breaks down why hotels won the economics of the OTA war but may be about to lose their front doors to AI entirely, how Marriott's ResortPass deal reflects a growing push to turn empty pool chairs and spa slots into high-margin revenue, and why the Mews and SiteMinder integration is the unglamorous foundation hotels need before AI can actually take over.

Articles Referenced:

Direct Booking Tug-of-War: Hotels' Long Bid to Take Back Power

Marriott Signs ResortPass Deal. Why Hotels Are Pushing to Sell More Than Rooms.

Mews and SiteMinder to Put Hotel Distribution, Operations Under One Roof — Exclusive

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The U.S. scales back a social media vetting proposal that was scaring off international visitors, Dubai's $400 million in hotel relief is welcome but isn't solving the real problem, and Ryanair just paid off every last dollar of its debt at exactly the right moment.

On today's Skift Daily Briefing, Sarah Dandashy breaks down why the U.S. walking back its ESTA social media requirements helps but may not undo the damage already done to America's image as a welcoming destination, why Dubai's hotel operators say fee exemptions don't fix a crisis caused by empty planes, and why Ryanair's debt-free balance sheet puts it in the strongest competitive position in its history just as fuel costs are hammering rivals.

Articles Referenced:

U.S. Plans to Scale Back on Collecting All Travelers' Social Media

Dubai's $400M in Tourism Aid Buys Time. Operators See Empty Rooms.

Ryanair Just Cleared Its Debt: Where Do Other Major Airlines Stand?

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