Cliques get a bad rap for sure, but the Primco guys aren’t here to debate the merits of high school popularity. Instead, Cam Overacker and Tyler Yelland introduce folks to their favorite click––as in locking floor systems––with Ben Goodman of Välinge, the Swedish firm that revolutionized the way plank flooring comes together and stays put. 

The trio discuss the company’s unrivaled research and development of locking technologies for wood and laminate-based floors plus sneak-peak Woodura®, Välinge’s next-gen plank and the latest addition to the Primco line-up.

If you’ve been in the flooring business long enough, you’ve got a horror story to tell about an old tongue-and-groove flooring installation that went wrong. Too much glue. Too little glue. Separation. Claims. 

When it was first introduced, click-lock offered a modern spin on the traditional locking system, reducing the angst and install time for both flooring pros and DIYers. The industry has since witnessed massive improvements to those original 2G locking systems along a good, better, best spectrum. Välinge lays claim to having invented the best of the bunch with its line of 5G® products. “We're really engineers at heart, so we really are specialists in this technology,” says Ben, highlighting the company’s 20+ year legacy of innovative composition and testing strategies.

“It's important for consumers and installers to understand good, better, best from an accuracy and speed perspective,” Ben explains. Now more than ever, installers must get in and out of jobs quickly without ruining their reputation. 

At the same time, end-users need to educate themselves on the perils of coupling cheap products––whether on top or underneath––with bargain-basement install. “I guarantee it: you're going to get what you pay for,” he cautions. A Välinge holographic sticker on the box ensures that folks get a product that comes together using the highest-rated locking system on the market. While Välinge maintains a tightly controlled identification label program, Ben emphasizes his last point: “The lack of education is going to cause a long-term issue for all of us.”

Primco has long championed providing pros and consumers with the intel and products they need to get their flooring job done right. “With COVID and just budget cutbacks that people are having, I think it really took away from the education in the industry,” Cam says. To that end, Primco is thrilled to announce that it will soon carry Woodura, the hardened wood plank flooring with exceptional impact resistance, surface durability and that Välinge patented locking system.

MENTIONED IN THIS EPISODE

KWYS020: Sound Advice on the Acoustics of Flooring with Andre Rioux, AcoustiTECH

Interceramic

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Know Where You Stand is produced and edited by The Creative Impostor Studios.

To learn more about topics we discuss, visit https://www.primco.ca/ or contact your local sales rep. 

We know where we stand, so you know where you stand.