In this compelling episode of The Exceptional Sales Leader Podcast, I am joined by Terry Wilson, CEO of Chat Metrics, to discuss the critical interplay between human interaction and technology in sales conversions. With a background in accounting and the steel industry, Terry’s transition into digital marketing highlights the importance of human-centric live chat solutions for online businesses. Listeners will gain insights into Chat Metrics’ journey and unique business model that prioritises 24/7 human interaction over automation and AI bots, ensuring quality customer engagement. Throughout the conversation, Terry elaborates on the transformative power of live chat in enhancing lead generation and the common pitfalls businesses face when adopting chat technologies. Key challenges, like finding skilled personnel to manage live interactions across time zones and the impact of tech trends like AI, are explored in depth. Terry emphasises the principle of “give before you ask,” advocating for genuine, human-first interactions to cultivate trust and improve conversions. This episode is rich with expert advice for anyone looking to optimise their online sales strategies with proven human engagement techniques and is a must-listen for sales and marketing leaders aiming to leverage technology effectively.

To connect with Terry and to learn more about Chat Metrics, please go to:

LinkedIn – https://www.linkedin.com/in/terry-wilson-tj/

Website – https://www.chatmetrics.com/

Podcast “The Chat” – https://podcasts.apple.com/au/podcast/the-chat-conversations-with-marketing-and-sales-leaders/id1778175226