Many business owners secretly worry that their website is “a bit slow,” but they’re not sure how much it really matters—or what to do about it without breaking everything. In this episode, Catherine gently explains why speed is really about respect for your visitor’s time, not chasing technical scores. In simple language, she breaks down how a slow site quietly kills your Google rankings, ad performance, and conversions—even if your design looks beautiful. Then Leo “paints a picture” of a light, calm website experience: fewer heavy images, cleaner layouts, and pages that load smoothly on an average phone and home Wi‑Fi. Together, they introduce the Artbreeze Light Page Checklist—five non-technical moves you or your web person can make in under an hour, like compressing images, trimming plugins, and simplifying above‑the‑fold content. By the end, you’ll know how to diagnose basic speed issues, what to ask your developer or agency, and how to make your site feel instantly more responsive and trustworthy—without a stressful rebuild or tech overload.