Remember the feeling of going on a first date? You’d buy a new outfit or get your hair done. Then, you spend a good chunk of change on the actual date...only to be ghosted the next day. 

You might feel a bit miffed knowing you spent all that money for nothing. It’s not for nothing, though. It’s a learning experience—and one that could be applied to SaaS. 

Sometimes you pull out all the stops to woo a customer, only to have them not convert. So frustrating. That’s why today we're sharing tips and tricks on how to reduce your customer acquisition costs while maintaining customer lifetime value.