Dupes, Blind boxes, and the list goes on - while we can quote a million things Gen Z’s are spending their money on, what do they actually value while making a purchase? Work It’s Cheryl Goh speaks with Craig Houliston, Regional Executive Director of Asia Regional Analytics & Insights at NielsenIQ on their Spend Z report, that dives into the consumer behaviours, values, and purchasing habits of Gen Z.

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