If you're in the market to sell to back-to-school shopping parents this year it's going to be more about offering the best price than it is about leaning on loyalty to engage your customers. A survey conducted by Deloitte found that 67% said they planned to buy from a different brand if their preferred brand was more expensive. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

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