In this episode, Dr. Alex Sharp unpacks the idea of "Speed to Belief" — how quickly patients move from curiosity to confidence. Through real stories from the LRDI team, Alex explains why every moment of connection matters and how simple, thoughtful touches can turn interest into trust. When teams master the balance between consistency and customization, they don't just deliver great dentistry — they create believers.

Key Highlights:

Speed to Belief – Turning curiosity into confidence through clarity, empathy, and persistence. The +1 Touch – How small, personal gestures make the patient experience unforgettable. 80/20 Personalization – Why the best teams standardize 80% and personalize the last 20% for impact.

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