In this episode, Dr. Alex Sharp dives into what he calls "The SPG Exclamation Point" the art of punctuating every patient experience with something memorable, personal, and heartfelt. From a simple box of Cinnamon Toast Crunch to a handwritten note or thoughtful gesture, Alex reminds us that connection is the real differentiator. When we listen deeply and celebrate patients in their own unique way, we don't just change smiles — we create stories worth sharing.

Key Highlights:

The Exclamation Point - Going beyond great dentistry by ending every patient journey with a meaningful, personal touch. Trust Before Treatment - How listening, empathy, and genuine curiosity turn hesitant patients into raving fans. Connection as Differentiator - Why small gestures build lasting relationships, referrals, and the "SPG Way" reputation.

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