This episode is all about your sphere of influence. As a real estate agent, your SOI is extremely important and according to NAR, it accounts for about 42% of your business. In this episode, we will define it, talk about how to best organize it, and finally share a couple of ways to nurture and stay top of mind with the people in it. Make sure to stick around for the part where I talk about a recent FAIL with my own SOI!