In this post-holiday return episode of Excitement Talk, Gordon is joined by Adam Ross, Senior Director of Creative Strategy at Coca-Cola. 

Adam’s journey from agency life in London to leading creative strategy for one of the most iconic global brands is filled with insightful stories, bold career moves (including a spontaneous relocation to Australia) and a deeply human take on creativity and leadership. 

The episode explores the steep learning curve of joining a brand like Coca-Cola, creative work that goes beyond ads — from crime prevention campaigns to TV show concepts, what it's really like working in-house on brand strategy.

Moreover the value of staying an “outsider” inside big organizations and why not knowing can be your greatest superpower.

Tune in for a reminder that behind every great campaign is a person bringing their full, curious self to the table.