In this episode Gordon Euchler hosts Danyal Syed Ali, Head of Consumer and Customer Insights at IKEA, to explore his journey from early startup life in Pakistan to global brands like Nestlé, the BBC, and ultimately one of the world’s most loved retailers.
Danyal shares what it really takes to evolve an iconic brand in a time shaped by AI, omnichannel complexity, and changing customer expectations—without losing the warmth and humanity that made the brand successful in the first place.
The conversation also dives into IKEA’s unique culture, what keeps people there for decades, the power of diversity and inclusion in retail, and Danyal's growing interest in responsible consumerism and the role businesses must play in protecting the future of our planet.
Tune in to find out what it takes to stay relevant while staying human.