In this episode, Gordon sits down with Alex Nicholson, Senior Director of Digital Strategy at AstraZeneca, whose career spans from record stores and underground event promotion to leading social media transformation at USA TODAY and working with iconic brands like National Geographic.

A true early pioneer of social media (full-time since 2007), Alex reflects on riding the first wave of digital disruption and what today’s AI boom can learn from it.
From securing facebook.com/USAToday in the early days to training 140 journalists to break news on Twitter, she shares hard-earned lessons about change management, authenticity, and the tension between technology and humanity. The conversation dives into connection, credibility, media responsibility and why the future may belong to those who can contextualize, not just create.

Tune in for a exploration of digital evolution  and a reminder that in every wave of innovation, the real opportunity lies in understanding how humans connect.

In this episode, Gordon sits down with Katie Fernands, former Marketing Director at Prudential Financial and former VP Growth Marketing Manager at U.S. Bank, to explore the deeply human side of money. From personal loss and becoming a primary caregiver to shaping ultra-high-net-worth strategies, Katie shares how her lived experiences transformed her understanding of financial stability. She reveals how curiosity drew her into the industry, why “simplicity is a superpower,” and how AI should free us for deeper human connection—not replace it. 

Tune in for a future-facing conversation on emotional money and why the most rational decisions often begin with understanding what we feel.

In this episode, Gordon speaks with Bhavna Satyanarayan, Head of Corporate Brand Strategy & Positioning at BASF.

From agency life to global leadership roles across India, Hong Kong and Kuala Lumpur, Bhavna shares how storytelling, strong mentorship and bold career moves shaped her journey — including returning to BASF after exploring new paths at Volvo Buses.

They discuss aligning brand with business strategy, building global teams from scratch, the power of purpose-driven brands like Patagonia, and why the future of marketing lies in bringing humans and AI together — not choosing between them.

Tune in for a conversation about curiosity, courage, and crafting brands that truly stand for something.

In this episode, Sandra speaks with Ginevra Adamoli-Kalbli, Director of Marketing Intelligence and Digital Analytics at Marriott International.

From academia and early social media research to agency life at Epsilon and global hospitality, Ginevra shares how her love of culture, diversity, and understanding people shaped a non-linear and powerful career in analytics.

They explore the evolution of “big data,” the challenge of connecting fragmented customer journeys, and why AI isn’t optional anymore — it’s about how creatively you use it.

Tune in for a sharp conversation about insight, innovation, and the future of marketing intelligence.

In this episode, Gordon Euchler speaks with Mareike Bell, CSR & Sustainability Director for L’Oréal Consumer Products Division in Germany, Switzerland and Austria. Mareike reflects on her 18-year journey in the beauty industry—from category management at Henkel to leadership roles at L’Oréal—and shares how sustainability, refills and cultural change have become her personal mission. 

Tune in for insights on learning outside your comfort zone, leading with vulnerability and why optimism is a critical skill when driving real transformation.

In this episode Gordon hosts Therese Bork, Director Marketing, Head of Brand and Partnerships, Nordics & Baltics for Visa. 

She shares an honest story about ambition, joy and choosing a career path that feels right—even when it doesn’t look linear on paper. From fashion and design to the Stockholm School of Economics, from Mondelez to Amazon, and now leading branded partnerships for Visa across the Nordics and Baltics, Therese has always followed one guiding principle: spark joy.

She reflects on the courage it takes to leave great roles behind and discovering that loyalty itself can be a superpower. 

Tune in for a conversation about self-belief, growth and embracing the scenic route—professionally and personally.

In this episode, Gordon Euchler sits down with Michelle van der Veen, Global Direct-to-Consumer Lead for Specialized Nutrition at Danone. Michelle shares her unconventional journey from art history and museums into global digital commerce, how COVID fast-tracked Danone’s DTC ambitions and why DTC is less about selling more—and more about serving better. 

The conversation explores personalization, AI, patient-centric platforms and what it really takes to build meaningful digital services inside a global corporation.

Tune in to get insights about building what matters. 

In this epsiode, Gordon speaks with Lea Drusio, Marketing Director at Nespresso Germany. She shares her non-linear journey from startups and agencies to global brands. From learning performance marketing in the early Rocket Internet days to leading highly emotional categories like pet care and coffee, Lea reflects on trust-based leadership, the courage to say no, and why corporate environments can be powerful platforms for real impact. 

Tune in for insights about brand consistency, human connection in a tech-driven world, and what truly excites marketers looking ahead.

*german episode*

In this episode Gordon hosts Michael Lüttgen, Chief Customer Officer at Kaufland and former CMO at Biedronka for Jerónimo Martins, OBI and Lidl. From challenger mindsets and retail scale to customer insight, price reality, and leadership without ego, Michael shares why marketing is not advertising, why consistency beats copycats, and why understanding people matters more than winning arguments. 

Tune in for a sharp episode about impact, complexity and staying grounded in reality.

In this episode, Gordon Euchler sits down with Angeliki Kazantzidi, Head of Marketing Northern Europe at Kenvue, to talk about leadership without ego, the power of learning agility, and what it really takes to manage complex brand portfolios across cultures.

With nearly two decades at Johnson & Johnson / Kenvue, Angeliki shares her unconventional career path from chemistry to marketing, why she returned to the same company twice, and how purpose-driven brands, great teams, and curiosity fuel long-term success. 

Tune in for a thoughtful conversation about people-first leadership, mentoring and the future of marketing in the age of AI.