In this episode, Gordon Euchler sits down with Michelle van der Veen, Global Direct-to-Consumer Lead for Specialized Nutrition at Danone. Michelle shares her unconventional journey from art history and museums into global digital commerce, how COVID fast-tracked Danone’s DTC ambitions and why DTC is less about selling more—and more about serving better. 

The conversation explores personalization, AI, patient-centric platforms and what it really takes to build meaningful digital services inside a global corporation.

Tune in to get insights about building what matters.