In this episode, Gordon speaks with Bhavna Satyanarayan, Head of Corporate Brand Strategy & Positioning at BASF.

From agency life to global leadership roles across India, Hong Kong and Kuala Lumpur, Bhavna shares how storytelling, strong mentorship and bold career moves shaped her journey — including returning to BASF after exploring new paths at Volvo Buses.

They discuss aligning brand with business strategy, building global teams from scratch, the power of purpose-driven brands like Patagonia, and why the future of marketing lies in bringing humans and AI together — not choosing between them.

Tune in for a conversation about curiosity, courage, and crafting brands that truly stand for something.