In this episode, Gordon sits down with Alex Nicholson, Senior Director of Digital Strategy at AstraZeneca, whose career spans from record stores and underground event promotion to leading social media transformation at USA TODAY and working with iconic brands like National Geographic.

A true early pioneer of social media (full-time since 2007), Alex reflects on riding the first wave of digital disruption and what today’s AI boom can learn from it.
From securing facebook.com/USAToday in the early days to training 140 journalists to break news on Twitter, she shares hard-earned lessons about change management, authenticity, and the tension between technology and humanity. The conversation dives into connection, credibility, media responsibility and why the future may belong to those who can contextualize, not just create.

Tune in for a exploration of digital evolution  and a reminder that in every wave of innovation, the real opportunity lies in understanding how humans connect.