In this episode, Gordon sits down with Steffen Zeller, CMO of Rügenwalder Mühle – the German food pioneer that taught an entire nation to love veggie meat. Steffen shares his unusual journey from physics student to FMCG marketer, shaped by mentors, challenges, and a love for food discovered on the beaches of La Rochelle.

He talks about reviving iconic brands, launching innovations with tiny budgets, bringing the Captain back from sea, and what it’s like to run marketing in a company that produces both meat and plant-based alternatives under one roof.

Steffen also gives a rare inside look at how his team blends marketing fundamentals with entrepreneurial test-balloons, how agencies become one team instead of suppliers, and why consistency beats pressure.

And in the end, he shares what really excites him about the future: not just the next campaign, but the responsibility—and opportunity to transform how we eat.

Tune in to get inspired to do things differently.