In this episode, Gordon Euchler sits down with Cristian Grajales—a marketing leader with an extraordinary journey spanning more than 15 years at Audi, global roles across continents, a leap into autonomous-driving tech, and now CMO at Germany’s long-established homebuilding company, Viebrockhaus.

What connects selling sports cars and selling homes? As Cristian reveals: a car takes you from A to B—but a home brings you home.

Together, they explore the deep emotional power behind buying a house, the German one-time-in-a-lifetime homeownership mindset, and how these insights shaped Viebrock’s new campaign “Einmal im Leben”.

The conversation addresses how early hardship shaped Cristian’s work ethic and global mindset, the creative giants and empathetic leaders who shaped his career, navigating the scale and speed of a global automotive brand and why the future of marketing belongs to human creativity amid exponential tech and AI.

Tune in for an insightful conversation about career, creativity, and the places we choose to call home.