In this episode, Gordon Euchler talks with Gabriele Haessig, Managing Director for Communications and Sustainability at Procter & Gamble Deutschland (Germany). With a remarkable career spanning decades at P&G, Gabriele shares her journey from economics student to leading sustainability and communications for one of the world’s biggest brands.
She discusses how purpose and sustainability are woven into the fabric of P&G, shaping everything from product innovation to global partnerships. Gabriele also dives into her vision for the future—a future where brands are co-created with purpose, sustainability is no longer optional, and businesses actively contribute to a better world for generations to come.

Tune in for an motivating conversation on how brands can drive meaningful change and why the future is brighter than we think.