In this short episode of Spikes Excitement Talks, Gordon Euchler speaks with Mona Elsaka, VP Global Sponsorships & Partnerships at Mastercard,  about the evolving role of marketing at the intersection of culture, technology, and human passion. Mona shares her journey from social impact work to leading major brand and communication functions, and why brand partnerships and human connection remain at the heart of meaningful marketing.

She reflects on mentors who shaped her mindset, the importance of not taking things personally, and why authentic, trust-building storytelling will define the future.

Tune in for a refreshing chat about creativity, collaboration, and the power of people in a tech-driven world.