In this episode, Gordon Euchler sits down with special guest Allyson Witherspoon, CMO and Global Brand Advisor at Nissan Motor Corporation, to talk about leadership, brand transformation, and the power of taking bold leaps. Allyson shares her journey from accounting student to global marketing leader, her experiences across iconic automotive brands, and the mentors who shaped her career.

They explore Nissan’s ongoing transformation, the role of creativity inside large corporations, inspiration from brands beyond automotive, and what excites her about the future of marketing—especially the impact of AI. 

Tune in for a candid conversation about boundaries, curiosity, and building brands with purpose.