In this episode, Sandra Peat is joined by Lucas Bergmans, Global Marketing Director at Wise, to explore a career that spans FMCG giants, challenger brands, startups, and fintech. Lucas shares how he moved from languages into marketing and ultimately made the leap into digital-first financial services.

Together, they discuss the shift from brand-led to product-led businesses, building growth in fast-paced fintech environments, the power of founder-led cultures, and what excites Lucas most about Wise’s mission and future—plus his perspective on AI and what it could unlock next.

Tune in for insights on Building challenger brands, driving growth and some witty anecdotes.