In this episode, Gordon sits down with Natasha Maharaj, Senior Global Brands Director at The Heineken Company. With a career spanning Unilever, Nestlé, PepsiCo and now Heineken, Natasha shares how world-class FMCG brands are built at the intersection of creativity, culture, and commercial impact.

From her belief that “marketing chose me,” to shaping iconic beer brands around human connection and togetherness, Natasha reflects on leadership, curiosity, experimentation, and why timeless insights matter even more in an AI-driven world. 

Tune in for a conversation on brand courage, creativity at scale and the future of marketing.