In this episode, Gordon speaks with Omer Waysman, VP Marketing B2C North America at Michelin, who shares a powerful journey across industries — from Microsoft to Danone — and across continents, from Paris to the American South.
What unfolds is more than a marketing career. It’s a masterclass in resilience, brand building, and servant leadership. Omer opens up about failing spectacularly during a live demo, why selling a product you don’t love can make you a better marketer and how winter tires can create an emotional experience of trust. Most of all, he reveals why the real KPI that excites him isn’t market share — it’s people growth.

Tune in for insights about culture, confidence and what it really means to build brands that matter.